For a new brand to gain traction, establishing a presence and making a connection with consumers are essential. Craft breweries have established a creative link for beer drinkers, giving them inside access to the ingredients and process. Consumers not only respond to labels that pop on shelves, but also crave an opportunity to get to know the personality behind the brewery.
Below is a collection of examples that stood out in the category from both aesthetic and tactical considerations.
1.) Hand-Crafted Details
Hidden in the woods of coastal Maine, Oxbow Brewing (New Castle, ME) is producing some of the country’s best American Farmhouse-style ales. From the cabin-like taproom, glass-blown tap handles, and hand-drawn labels, there is a beautiful intersection of rustic-meets-precision to the brand. Each label has a unique personality expressed through custom typography that is letterpress printed on textured paper labels. The crafted care is apparent in all aspects, from liquid to label.