Event planning is the tactical driving force behind the success of media, customer appreciation and other business-related events.
A common mistake is underestimating the process behind pulling off a successful event. For instance, an evening gathering that only lasts a few hours requires months and/or weeks of coordination.
Better prepare and make your events more successful by utilizing the “Anatomy of Events” in your planning process:
Think of the event makeup as if it were the creation of a living body.
You have the bones, which are the permanent facts of the event itself—who, what, where, when and why.
Then there is the muscle, which is composed of the price, advertisements, the quantity of products being used and any other components needed in order to keep the body of the event moving.
Lastly, you have the skin. It is comprised of the theme, decorations, color scheme and all of the cosmetics that go into making the event a lasting memory for the client. Once you have these materials melded together, the event is a full functioning, living, work of art. [Read more…] about Using the Anatomy of Events for Event Planning Success