Identifying the most
where they're from—
and integrating them into
one consistent effort.
So many marketing professionals dive straight into tactics without centering on a larger strategy to guide them. They often give way to trends, creating processes based on blog posts rather than experience.
What follows are panicked, flighty efforts that lead to sub-par results, inevitably missing the mark. In the process, they neglect to fully understand their client’s organizations in depth, making matters worse.
The answer to this predicament? Investing time on the front-end to research a fully-integrated marketing communications strategy. This strategy will outline every bit of communications, leaving you with no guess work and no panics.
The result? A laser-focused plan to best allocate your budget and your efforts.
"Top Hat has taken the Auto Show from zero to hero, and, most importantly to me personally, are low maintenance. Give them a goal and get out of the way. It doesn’t get any better than that!"
John Putzier, CEO, Pittsburgh International Auto Show
ROI, ROI, ROI
Impressions are useless without business impact.
Prescription-based marketing, advertising and/or PR.
Internal marketing department? They can run with this.
plan focused on effecting
your bottom line.
- Integrated marketing communications strategy.
The right combination of marketing, advertising and PR to accomplish your business objectives.
- Marketing communications consulting
- Communications audits