Buffer is a social media cultivation tool that allows you to schedule content directly from your browser. It manifests as an add-on to your Chrome, Safari and Firefox experience and is now even available on iPhone and Android.
How does it work exactly? Let’s say you’re browsing and you come across an article that would make excellent content. Without leaving that page, you can summon the url, the article name and customize the message. It will be added to your Buffer hopper, and will be sent out with a shortened, trackable url according to your schedule.
This add-on isn’t just nifty to help share content for your personal brand while you’re checking the news or studying the latest trends–it’s a handy tool when it comes to social media marketing for businesses.
Here’s how to unleash the true power of Buffer in your social media marketing efforts: [Read more…] about How to Unleash the True Power of Buffer in Your Social Media Marketing Efforts