There really are no straight-forward courses outlining how to successfully pitch the media.
I’m not talking about another “10 things you need to know about media relations” webinar or blog post. I’m talking about a proven, repeatable process that takes you into detail from identifying newsworthy story angles, to refining those to truly compelling angles, to putting together media lists and materials, and finally, to actually pitching.
JRM Comm’s Jason Mollica and I Decided to Do Something About It
The above being said, my good friend Jason Mollica—a former member of the media, public relations professional and president of JRM Comm—and I decided to embark on a journey. We cultivated a media pitching course that wouldn’t just teach a proven media relations process, but teach it fresh from the trenches.
Together, Jason and I wanted to set the record straight on how to successfully pitch the media without dancing around any topics. We wanted to present a process that anyone—regardless of background—could learn and utilize.
We’ve broken down that process into six major sections:
- The Building Blocks of Success
- The Assets of Media Relations
- Preparing to Pitch the Media
- Pitching the Media
- Following Up and Following Through
- Keeping Yourself Sharp
We Wanted to Do It Right
This isn’t a loosely organized bunch of pages on a regular-old website.
This is a full-bore course platform with individual, unique user logins and trackable course progress.
Each lesson is covered in-depth and comes complete with a video and full write up:
Mark a lesson as complete and easily navigate to the next lesson:
Take the learning on the go—the course portal is fully device responsive:
More About the Course Portal:
- The portal is fully SSL secured—individual user logins, course progress and course usage are fully encrypted
- The portal is built on an enterprise hosting server—this insures consistent, lightning-fast loading and seamless user experience
Questions this Media Relations Course Answers
Here are some of the questions we tackle in our media pitching course:
- What’s newsworthiness and how do I know if something is newsworthy?
- How do I prepare a story to be pitched?
- How do I initiate first contact with a member of the media?
- How do I follow up?
- When’s the best time to send over more info?
- How do I say thank you?
- How do I capture media clippings?
- How do I continue building the relationship without seeming like a user?
More About the Secrets of Power Pitching Course
Some finer details about the Secrets of Power Pitching:
- 21 video lessons accessed via a unique login
- Trackable course progress
- Unlimited access to lessons, lesson updates and additional lessons (which will be added over time)
- $299—individual access
- $99—for students (must prove a student with a student ID)
More About Myself and Jason Mollica
Jason Mollica, President, JRM Comm
Jason Mollica knows the media because he got his start in the media.
Jason was an integral part of the team that launched Fox News Radio. He also worked for NBC, Comcast SportsNet and Fox News Channel in New York before making the pivot to public relations.
As a public relations professional, Jason worked for a PR agency in Buffalo, New York and in Niagara University’s Office of Communications and Public Relations before starting his own firm—JRM Comm.
In addition to leading JRM Comm, Jason is an adjunct professor at American University teaching strategic communication and a frequent guest lecturer at universities and organizations around the country.
Myself, Founder, Top Hat IMC
I kickstarted my communications journey as the head of marketing and public relations at a motorsports complex in Western Pennsylvania, served as National Vice President of Public Relations for the Public Relations Student Society of America (PRSSA), was head of communications for a SaaS startup and have led media relations on behalf of our clients here at Top Hat IMC.
I’ve had the honor of researching, strategizing and launching media relations campaigns for a diverse culture of organizations—from luxury fur traders, to theaters, to motorsports complexes, to magicians, to historically rich pieces of culture. Through those experiences, I’ve not only developed a proven process for media pitching, but have established some lasting relationships with the media.