Will Work for Beer
A Marketing Agency That Does Its Own Marketing?
Top Hat by the Numbers ...
We'd received hundreds of Requests for Proposals (RFPs) over the years. We thought it was about time to send out one of our own.
Will Work for Beer was a call to all craft breweries: we'd do any communications project, in exchange purely for beer, for one brewery.
Interested breweries had to send us a compelling presentation as to why we should select them as our partner, along with specific project details.
Within 24 Hours, Will Work for Beer had been picked up and featured in craft beer magazine Hop Culture. *
Within 48 Hours, It was mentioned by AdWeek.
We Received dozens and dozens of pitches from craft breweries in Pittsburgh, Boston, Washington D.C. and even as far away as Brazil ...
Through much deliberation, we ultimately selected Lord Hobo Brewing Company in Woburn, Mass, who was in need of a comprehensive redesign of their website, visual media and positioning to bolster their bold, sophisticated brand.
The young brewery already had distribution in eight states and was en route to being named America's fastest-growing regional brewery of 2017.
Their ambition and growth wowed us, and it didn't hurt that they promptly shipped us a selection of their amazing beers after our first phone call.
Conveying our goals to the Top Hat team, over pints and projections was as easy and enjoyable as could be. From bullseye diagram planning sessions, to warehouse photoshoots, the team was flexible, reliable and most importantly on TOP of their shit!