When you’re in the throws of considering a website redesign, you want to research every aspect to the fullest extent of your ability. An informed decision can save you a lot of stress in the long run and yield a much better product.
Consider these five questions before you decide to go full throttle into the website redesign journey.
Question #1: Who Are Your Ideal Customers?
When it comes to marketing, I like to think of a mouse-sized Yoda sitting on my right shoulder guiding me in the right direction. At some point he might say, “Know thy audience, do you?” I’d respond with a hearty, “Yes! Yes I do!” and we’d high five and go on our merry way.
What’s my point here? Well, I’m glad I asked that question! The whole point of a Yoda sitting on my right shoulder is that whenever you’re faced with a tasking marketing decision, one of your first things to consider is who your ideal customers are. This principle should be at the very core of almost every decision you’ll make on your journey.
A well-designed website should exude user-friendly functionality. If it doesn’t, then your efforts may be wasted. If you haven’t done so already, start an in-depth analysis of who your ideal audience is. What are they looking for? What information do they need? How will they be using this website?
Question #2: Why Do People Visit Your Website?
Defining the purpose of your website is a key to success and can have a big impact on design and development. Each business has a unique thumbprint. It’s imperative that customers know how to utilize your website. They will be turned off to the idea of using your business if the functionality of internet presence is non existent.
Are people coming to buy something? If so, then you may want to optimize your store capabilities, buying and checking out a more enjoyable experience. You want your website to be useful, information and compelling enough to seal the deal.
You’re website is only as good as the amount of thought you put into your user’s experience.
Question #3: What Is The State of Your Current Content?
Does your current copy sound like you wrote it? Does your current copy make any sense? Is it compelling? When you’re approaching a website redesign, it’s a critical time period to evaluate your content. It doesn’t just include the written content but the visual content as well.
How are your images doing? If you’re using stock images, we’d highly recommend investing in some authentic brand photography to take your website to the next level. This gives you a certain edge that the competition may not have. Think about all of the Shutterstock subscriptions out there and how everyone else is constantly using the same drab pictures. By using your own brand photography, you’re one step ahead of the competition.
Why would you fall to the background when you can easily stand out from everyone else?
Question #4: What Main Issues Are You Currently Facing with Your Website?
Nip it in the bud we say! Nip it!
Fix your website problems now before they become a giant issue. Think about the pain points that pushed you towards this redesign. Is it due to the trouble your team is having managing it? Are you losing traffic by the day? Does your current design lack device optimization? Is it outdated?
Make a tally of your website’s issues and clearly define them along with your goals. This will be useful as you strategize your next development with your team or a website design agency.
Question #5: How Do you Measure the Success of Your New Website?
You want your website to be successful and quite frankly, you want it to be worth the time and energy put into it. It’s important to remember why the website redesign is important to you.
What does success look like for your new website? It is it an increased awareness level from prospects who visit? Do you want enhance conversations? Are there sale opportunities involved in your website aspirations? Are you looking to increase traffic? Conversion? A certain product sales goals? Be sure to define your goals so that your efforts during the redesign are optimized.
Once You Answer These Questions, There’s Still One That Remains—How Will You Make This New Website Happen?
If you’ve answered the above-five questions then you’re well on your way to a successful website redesign. There is, however, one important question that remains. How will you make this new website a reality?
Unless you have an internal designer-developer extraordinary, going at it by your lonesome can be a rough journey. We’d recommend evaluating working with a website design and development agency with a talented skill-set.
Needless to say, if you’re in the process of evaluating the redesign, and how you’re going to make it happen, we’d love to throw our hats into the ring.