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The number one*
craft beer branding
agency in america.

*According to Google. If you need more proof, scroll.

Since catapulting into beer in 2017, with our award-winning “Will Work for Beer” Campaign, it’s become a way of life.

Over the past three years (of our 7 year history), we’ve created designs for over 150 unique beers, across more than 300 different SKUs and package formats for six regional breweries from Alaska to Pittsburgh.

To top it all off, Top Hat founder Ben Butler received his Certified Cicerone® designation — the beer industry’s equivalent of a Sommelier — in 2019 and encourages all members of the team to be extremely well-versed in beer styles and their associated flavors.

Crack a few
crack a few
scroll and see scroll arrow
500 Unique Beers Designed*
*for 14 regional breweries across the US
1,000 Total SKUS*
*including any kind of package imaginable
1 On-Staff Certified Cicerone®*
*and the only design agency with one
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Ready Hard Seltzer: Lemon Blackberry //
Mother's Brewing
Ready Hard Seltzer: Cherry Limeade //
Mother's Brewing
Ready Hard Seltzer: Black Cherry //
Mother's Brewing
Von Schrag //
Mother's Brewing
S'more Power to You //
Mother's Brewing
Happy Birthday //
Mother's Brewing
Materfamilias: Rye Aged //
Mother's Brewing
Materfamilias: Brandy Aged //
Mother's Brewing
Materfamilias: Rum Aged //
Mother's Brewing
Materfamilias: Scotch Aged //
Mother's Brewing
Materfamilias: Bourbon Aged //
Mother's Brewing
Ultimate Materfamilias //
Mother's Brewing
Three Blind Mice //
Mother's Brewing
Mr. Pumpkin //
Mother's Brewing
Oktoberfest //
Mother's Brewing
Winter Grind //
Mother's Brewing
Three Blind Mice //
Mother's Brewing
Lil' Helper //
Mother's Brewing
Trop Top //
Mother's Brewing
Chug Chug Suckle Suckle //
Mother's Brewing
The Great Cobra Scare //
Mother's Brewing
Hazy Helper //
Mother's Brewing
Lemon Sandy //
Mother's Brewing
Wild Cobra //
Mother's Brewing
New Prague //
Mother's Brewing
Lake Break //
Mother's Brewing
Stone Cold Helper //
Mother's Brewing
Step Dude //
Mother's Brewing
Sunshine Chugsuckle //
Mother's Brewing
Wizard of Hobbs //
Hobbs Brewing Co.
Wannabee //
Hobbs Brewing Co.
Salinity Now: Raspberry //
Hobbs Brewing Co.
Salinity Now: Blueberry //
Hobbs Brewing Co.
Rt. 16 Pale Ale //
Hobbs Brewing Co.
River Drifter //
Hobbs Brewing Co.
One Arm //
Hobbs Brewing Co.
Model T //
Hobbs Brewing Co.
Hold My Juice Box //
Hobbs Brewing Co.
Hobbstoberfest //
Hobbs Brewing Co.
Cold Brook //
Hobbs Brewing Co.
Black Sheep //
Hobbs Brewing Co.
You Blew It //
Necromancer
Wilhelm Scream //
Necromancer
Wildwood //
Necromancer
White Knuckle //
Necromancer
The War on Christmas //
Necromancer
USA, Baby! //
Necromancer
Turkey's Revenge //
Necromancer
The Most Important Beer of the Day //
Necromancer
The Fall //
Necromancer
Sunspot //
Necromancer
Sticke Together //
Necromancer
Square Dancing //
Necromancer
Soggy Bottom //
Necromancer
She Knows Beer //
Necromancer
Sex, Politics, and Religion //
Necromancer
Send Your Cat //
Necromancer
Ryes Guys //
Necromancer
Poker Face //
Necromancer
Pacific Gravity //
Necromancer
One Hop Wonder: Simcoe //
Necromancer
One Hop Wonder: Strata //
Necromancer
One Hop Wonder: Idaho 7 //
Necromancer
One Hop Wonder: Citra //
Necromancer
One Hop Wonder: Mosaic //
Necromancer
NSFB //
Necromancer
Night Light //
Necromancer
N-E IPA, Ever //
Necromancer
Mulligan //
Necromancer
Left on Red //
Necromancer
Le Discotheque //
Necromancer
Laundry Day //
Necromancer
Laissez Faire //
Necromancer
Kill Switch //
Necromancer
Jitterbug //
Necromancer
Highway to Hal's //
Necromancer
Glug Glug Gluck //
Necromancer
Gimme A Second //
Necromancer
Forbidden Fruit //
Necromancer
Finders Keepers //
Necromancer
Farmer's Tan //
Necromancer
Millie's Best Float //
Necromancer
Millie's Fall Float //
Necromancer
Cold Feet //
Necromancer
Can of Worms //
Necromancer
Borrowed Time //
Necromancer
Bone's Desire //
Necromancer
Blindfold //
Necromancer
Gold //
Necromancer
Black //
Necromancer
Before Swine //
Necromancer
All In //
Necromancer
A Hop with No Name //
Necromancer
The Shiny One //
Necromancer
The White One //
Necromancer
The Red One //
Necromancer
The Green One //
Necromancer
IC Light 2020 Pirates Edition 6-pack //
Pittsburgh Brewing
Gose 12oz //
Pittsburgh Brewing
Puffs of Eldo //
Reuben's Brews
IC Light 2020 Penguins Edition 12oz //
Pittsburgh Brewing
Jalepeno //
HopFly
Beach Beer //
HopFly
Summer Crush //
HopFly
First Priority //
HopFly
IC Light 2020 Penguins Edition Bottle //
Pittsburgh Brewing
Project Baccarat //
Lord Hobo
IC Light Twist: Coconut Lime //
Pittsburgh Brewing
IC Light Twist: Rio Cherry //
Pittsburgh Brewing
IC Light 2020 Penguins Edition 30-pack //
Pittsburgh Brewing
IC Light 2020 Penguins Edition 6-pack //
Pittsburgh Brewing
IC Light 2019 Pirates Edition Bottle //
Pittsburgh Brewing
IC Light 2019 Pirates Edition //
Pittsburgh Brewing
IC Light 2020 Pirates Edition Bottle //
Pittsburgh Brewing
IC Light "It's About the Warrior" Collab //
Pittsburgh Brewing
IC Light 2020 Pirates Edition 30-pack //
Pittsburgh Brewing
Iron City WDVE Collab //
Pittsburgh Brewing
Old German 30-pack //
Pittsburgh Brewing
Old German 16oz //
Pittsburgh Brewing
Robin Hood Cream Ale //
Pittsburgh Brewing & Dancing Gnome
IC Light Mango 24-pack //
Pittsburgh Brewing
IC Light Mango 15-pack //
Pittsburgh Brewing
IC Light Mango Bottle //
Pittsburgh Brewing
IC Light Mango 12oz //
Pittsburgh Brewing
IC Light 2020 Pirates Edition 12oz //
Pittsburgh Brewing
IC Light Mango 6-pack //
Pittsburgh Brewing
IC Light Bottle //
Pittsburgh Brewing
IC Light 12oz //
Pittsburgh Brewing
Pumped Mango //
Pittsburgh Brewing
IC Light 15-pack //
Pittsburgh Brewing
IC Light 24-pack //
Pittsburgh Brewing
IC Light 16oz //
Pittsburgh Brewing
Iron City 6-pack //
Pittsburgh Brewing
Iron City 24oz //
Pittsburgh Brewing
Iron City 16oz //
Pittsburgh Brewing
Iron City 15-pack //
Pittsburgh Brewing
Iron City Bottle //
Pittsburgh Brewing
Iron City 12oz //
Pittsburgh Brewing
Old German 24oz //
Pittsburgh Brewing
La Fresh //
Hobbs Brewing Co.
Lake Life //
Hobbs Brewing Co.
Pitch-A-Tent //
Hobbs Brewing Co.
Back Road Brown //
Hobbs Brewing Co.
Whaddya Say?! //
Hobbs Brewing Co.
Jacked Up //
Hobbs Brewing Co.
Hi, Jack! //
Hobbs Brewing Co.
Tropical Funk //
Reuben's Brews
Farm & Oak: Nectaplum //
Reuben's Brews
Farm & Oak: Aprium 2019 //
Reuben's Brews
Brettania: Windsor //
Reuben's Brews
Brettania //
Reuben's Brews
Barrels Out of Bond //
Reuben's Brews
Robust Porter 22oz //
Reuben's Brews
Crikey! 22oz //
Reuben's Brews
Three Ryes Men //
Reuben's Brews
Stone the Crows //
Reuben's Brews
Summer IPA 22oz //
Reuben's Brews
Chocolate Box Raspberry Truffle //
Reuben's Brews
Hazelicious P.O.G. 22oz //
Reuben's Brews
Life on Mars //
Reuben's Brews
Three Ryes Men: Chocolate Royale //
Reuben's Brews
BBIS Double Barrel //
Reuben's Brews
Chocolate Box Cognac Cordial //
Reuben's Brews
Bloody Crikey! //
Reuben's Brews
Bitsier & Bobsier 22oz //
Reuben's Brews
Bits & Bobs 22oz //
Reuben's Brews
BBIS //
Reuben's Brews
BBIS Muscat //
Reuben's Brews
Autumn Harvest //
Reuben's Brews
BBIS Cognac //
Reuben's Brews
Lemon-Lime Pilsner 22oz //
Reuben's Brews
Three Ryes Men: Brandy Barrel //
Reuben's Brews
586 in the 206 //
Reuben's Brews
Holiday Gose 16oz //
Reuben's Brews
Crowler 2 //
Reuben's Brews
Crowler 1 //
Reuben's Brews
Patio Party //
Reuben's Brews
Old German 12oz //
Pittsburgh Brewing
Bitsier & Bobsier //
Reuben's Brews
Double Crush //
Reuben's Brews
Blimey That's Bitter! //
Reuben's Brews
Citra Crush //
Reuben's Brews
Double Crush Zero //
Reuben's Brews
Galaxy Crush //
Reuben's Brews
Godsmacked! //
Reuben's Brews
Imperial Gorilla Juice //
Reuben's Brews
Gose 16oz //
Reuben's Brews
Hazealicious 16oz //
Reuben's Brews
Hazealicious P.O.G. //
Reuben's Brews
Hazy Harvest //
Reuben's Brews
Hyperdrive //
Reuben's Brews
Lemon-Lime Pilsner //
Reuben's Brews
London Calling //
Reuben's Brews
Miracle on 51st Street //
Reuben's Brews
Moreish IPA 16oz //
Reuben's Brews
Mosaic Crush //
Reuben's Brews
Nordic Haze //
Reuben's Brews
Misguided Youth //
Reuben's Brews
Gorilla Juice //
Reuben's Brews
Crush Cancer //
Reuben's Brews
Oregon Crush //
Reuben's Brews
PNW Crush //
Reuben's Brews
Puffs of Galaxy //
Reuben's Brews
Roasted Rye //
Reuben's Brews
Razzmatazz 16oz //
Reuben's Brews
Select Lager //
Reuben's Brews
"You Should Smile More" //
Reuben's Brews
Southsun //
Reuben's Brews
Super Crush //
Reuben's Brews
Tart Cherry Weisse //
Reuben's Brews
Bits & Bobs 16oz //
Reuben's Brews
Azacca Crush //
Reuben's Brews
Alpenglow //
Reuben's Brews
This Charming Can //
Reuben's Brews
Triple Crush //
Reuben's Brews
Triumvirate //
Reuben's Brews
Virtual Crush //
Reuben's Brews
Wolfsburg Spezial //
Reuben's Brews
You're Not Alone //
Reuben's Brews
Crikey! IPA //
Reuben's Brews
Pilsner //
Reuben's Brews
Moreish IPA //
Reuben's Brews
Razzamatazz //
Reuben's Brews
Hazealicious //
Reuben's Brews
Wembley IPA //
Reuben's Brews
Wolfsburg Helles //
Reuben's Brews
Summer IPA //
Reuben's Brews
Bits & Bobs //
Reuben's Brews
Betonbier Pils //
Reuben's Brews
Après Ski //
Reuben's Brews
Golden Gardens //
Reuben's Brews
Fruit Fizz: Guava //
Reuben's Brews
Fruit Fizz: Lime & Juniper //
Reuben's Brews
Fruit Fizz: Grapefruit //
Reuben's Brews
Mind the Gap! //
Reuben's Brews
Robust Porter //
Reuben's Brews
Holiday Gose //
Reuben's Brews
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Led by an experienced design team, and an on-staff Certified Cicerone<sup>®</sup>, we’ve designed 100+ packages for 18+ brands from Alaska to Boston and have been honored with 21 international industry awards.

You’ve put blood, sweat and tears into your business to get beer into the hands of people who love beer. So we’d like to take a moment to say: thank you! As fellow beer lovers, you make our lives happier. And as a craft brewery branding agency, we’re glad you’ve found us.

You know it as well as we do: the market is loaded with brewers of every variety. In 2017 alone, just under 1,000 new breweries opened up shop in the U.S., bringing the total number in operation up by 16%.

Brand Identity is Everything

With more competition than ever before, presentation is everything.

HopFly Summer Crush

A killer visual identity, hop-off-the-shelf packaging, a website that keeps drinkers engaged and a robust creative marketing plan can mean the difference between a memorable brand experience for your next evangelist and just another bottle they glance by on the shelf.

Building your full brand package takes attention, strategy, tools and expertise. Balancing that while brewing beer, canning/bottling it up and keeping patrons happy?

That can be challenging.

But don’t worry — we can help.

If you’re looking for a craft brewery branding agency, look no further.

Who Are We?

We’re Top Hat — a boutique, award-winning branding agency of folks who love craft beer and making breweries look as good as their beer tastes.

What brought us here? The same stuff as you: a passion for community, storytelling and really good beer.

And, well, one time we worked for beer once to get our foot in the door.

We Worked for Beer and Became a Powerhouse of Beer Marketing

As of April 2017, we’d been in business for 4 years with 30+ industries under our belt, but no beer.

So, we decided to do something about it.

The “Will Work for Beer” RFP

Agencies receive Requests for Proposals (RFPs) all the time, so why shouldn’t an agency send out one of its own?

We put out an RFP for craft breweries anywhere and everywhere. The offer was simple: we’d complete one communications project in exchange for beer — and beer alone — for one brewery.

You can guess what we named the campaign…”Will Work for Beer,” in case you didn’t.

Interested breweries had to send us a proposal explaining their project and why we should choose them.

We received dozens and dozens of responses from breweries as close to home as Pittsburgh to as far away as Brazil.

We Scored the Fastest Growing Craft Brewery in the Country

Through much deliberation, we ultimately selected Lord Hobo Brewing Company in Woburn, MA, who was in need of a comprehensive redesign of their website, visual media and positioning to bolster their bold, sophisticated brand.

Boomsauce

The young brewery already had distribution in eight states and was en route to being named America’s fastest-growing regional brewery of 2017.

Their ambition and growth wowed us, and it didn’t hurt that they promptly shipped us a selection of their amazing beers after our first phone call.

The Rest is History

Since then, we’ve done extensive work spanning all things beer packaging, marketing and branding, giving shape and color to the stories that make these clients the powerhouse brands they are today.

In two years, we’ve designed 100+ packages for 18+ brands from Alaska to Boston and have been honored with 21 international industry awards

Iron City Beer

  • Branding
  • Packaging
  • Launch campaign
  • Commercials
  • Social media management
  • Website design & development
  • Photography

I.C. Light

  • Branding
  • Packaging
  • Advertising
  • Social media management

HopFly Brewing

  • Beer Can labels
  • Crowler Design
  • Custom illustration

Reuben’s Brews

  • Branding
  • Packaging
  • Website design & development

First Sip Brew Box

  • Branding
  • Packaging
  • Website design & development

We Know Beer Branding

We’re closely tuned into the industry and its trends.

We’re experienced at getting label art approved by the TTB and we’ve worked closely with our clients’ legal teams.

We’re working with one of the country’s oldest breweries, and its fastest growing brewery.

We Know Beer

At its core, it’s critical to understand the history, process, and vast style distinctions of beer. Through our experiences, we’ve gotten an intimate understanding of the industry and challenges facing brewers.

But we decided to take it one step further.

We Have An On-Staff Certified Cicerone®

Top Hat Founder Ben Butler, APR is a Certified Cicerone® making him one of 4,000 certified beer experts in the world.

By being the only creative design studio in the country with a Certified Cicerone® on staff, we’ve showcased our dedication and understanding of the beer industry.

We’re also in unique position to align the liquid with every element of design and marketing.

So, Here’s What We Can Do For You.

You can call us your one-stop shop for craft beer branding and marketing, because we are. We do:

  • Brand Identity & Logo Design
  • Packaging
  • Website Redesign and/or Development
  • Visual Media & Content Development
  • Marketing & Content Strategy
  • Ongoing Support

We’re Boutique by Design

We’re a six-person team that handles everything in-house — it isn’t in our blood to outsource.

The people you meet on day one are the same ones who execute the work. The result? No communication falling through the cracks. No games of telephone where some project manager is trying to communicate the notes of a two hour meeting to a designer or developer with zero context. We’ve been on both sides of that experience, and it’s not fun or effective.

Let’s Do This

We’re fun to work with and we imagine you probably are too. Are we a match made in heaven?

Only one way to find out. Let’s talk.

Comprehensive design and
marketing services capable
of any beer project.

Capabilities

  • Brand Strategy
  • Packaging Design
  • Website Design & Dev.
  • Marketing & Ad Campaigns
  • Ongoing Design Support

Technical Expertise

  • TTB Compliance
  • Vendor sourcing
  • Print Template Formatting
  • On-staff Certified Cicerone®

Let's Do It.

A Fridge for the Beer.
A Shelf for the Awards.

We're not here to win awards. They're just a symptom of our outrageous client success.

2022

Expertise.com

Best Web Developers in Pittsburgh

2022

Ceros

The Best Looking Beer Cans in the World: Old German

2022

Ceros

The Best Looking Beer Cans in the World: Mothers Brewing Materfamilias

2022

Ceros

The Best Looking Beer Cans in the World: Necromancer Cold Feet

2021

Craft Beer Marketing Awards

Gold — Best Bottle Design / 22 – 26oz

2021

Craft Beer Marketing Awards

Gold — Best Can Design / 32oz Crowler

2021

Craft Beer Marketing Awards

Gold — Best Logo Design / Unique

2020

Brand New

The Best (of 2020) (#6) - Iron City Beer

2020

Brand New

The Best in Packaging (#4) - Iron City Beer

2020

Brand New

The Best in Logo Evolutions (#1) - Iron City Beer

2020

Hop Culture

The 20 Best Brewery Websites of 2020 - Reuben's Brews

2020

Somewhat Creative

31 of the Best Made Websites from August 2020

2020

Craft Beer Marketing Awards

Platinum – Website Design Best Showcase of Beers

2020

Craft Beer Marketing Awards

Gold – Best Can Design 16 oz, 19.2 oz

2020

Craft Beer Marketing Awards

Gold – Best Can Design 16 oz, 19.2 oz

2020

Craft Beer Marketing Awards

Gold – Website Design, Best Use of Video & Photography

2020

Craft Beer Marketing Awards

Gold – Best Logo Design Typography

2020

Craft Beer Marketing Awards

Gold – Marketing Wild Card, Best Brewery Rebrand

2020

Craft Beer Marketing Awards

Gold – Best Website Design, Best Design

2020

Craft Beer Marketing Awards

Gold – Best Bottle Design 22oz, 25.36oz (750ml)

2020

Ceros

30 Best-Looking Beer Cans in America: Reuben's Brews Double Crush

2020

Addys

Silver Addy - Leaf Website

2020

Addys

Silver Addy - IC Light Sport Schedule Posters

2020

Addys

Silver Addy - BBIS Beer System Design

2020

PRSA Pittsburgh Renaissance Award

Best in Show: I.C. Light

2020

PRSA Pittsburgh Renaissance Award

Content Marketing: I.C. Light

2020

PRSA Pittsburgh Renaissance Award

Multimedia: I.C. Light

2020

PRSA Pittsburgh Renaissance Award

Promotional: I.C. Light

2020

PRSA Pittsburgh Renaissance Award

Reputation Management: I.C. Light

2020

PRSA Pittsburgh Renaissance Award

New Products and Services: I.C. Light

2019

Hop Culture

The 20 Best Beer Label Designs of 2019: Lord Hobo's Project Baccarat

2019

PRSA Silver Anvil Award

Reputation/Brand Management > Companies With Sales Up to $50 Million

2019

PRSA Silver Anvil Award of Excellence

Marketing > Food and Beverages

2019

PRSA Silver Anvil Award of Excellence

Integrated Communications > Consumer Products > Food and Beverage

2019

Ceros

30 Best-Looking Beer Cans in America: HopFly Beer Cans

2019

AIGA PGH 365

Best in Show: HopFly Cans

2019

AIGA PGH 365

Judge's Choice: Iron City Beer

2019

AIGA PGH 365

Design Excellence Gold: HopFly Cans

2019

AIGA PGH 365

Design Excellence Gold: Iron City Beer

2019

AIGA PGH 365

Design Excellence Gold: Leaf Shave Website

2019

AIGA PGH 365

Design Excellence: The Motherhood Rebrand

2019

AIGA PGH 365

Design Excellence: "The Story of You and Your Financial Data"

2019

PRSA Pittsburgh Renaissance Award

Integrated Marketing Campaign: Iron City Beer

2019

PRSA Pittsburgh Renaissance Award

Social Media Campaign: Iron City Beer

2019

PRSA Pittsburgh Renaissance Award

Video: "We Were There"

2019

PRSA Pittsburgh Renaissance Award

Content Marketing Campaign: Iron City Beer

2019

PRSA Pittsburgh Renaissance Award

Video: "Make it Pittsburgh-er"

2019

PRSA Pittsburgh Renaissance Award

Video: "It’s Different, Like Always"

2019

PRSA Pittsburgh Renaissance Award

Photography: Iron City Beer

2019

PRSA Pittsburgh Renaissance Award

Reputation Management: Iron City Beer

2019

PRSA Pittsburgh Renaissance Award

New Products & Services Communications: Iron City Beer

2019

PRSA Pittsburgh Renaissance Award

Influencer Relations: Iron City Beer

2018

PRSA Silver Anvil Award

Brand Management > Companies With Sales Up to $50 Million

2018

PRSA Silver Anvil Award

Marketing > Professional Services

2018

PRSA Pittsburgh Renaissance Award

"Best in Show"

2018

PRSA Pittsburgh Renaissance Award

Digital Campaign

2018

PRSA Pittsburgh Renaissance Award

Media Relations

2018

PRSA Pittsburgh Renaissance Award

New Products & Services Communications

2018

PRSA Pittsburgh Renaissance Award

Reputation Management

2018

PRSA Pittsburgh Renaissance Award

B2B Campaign

2017

WebAwards Outstanding Website

Website Development

2017

Hermes Creative Awards — Platinum

Website Dedevelopment

2017

Hermes Creative Awards — Gold

Website Development

2017

CSS Nectar Site of the Day

Website Development

2017

Awwwards Honors

Website Development

2017

Awwwards User's Choice

Website Development

2017

PRSA Pittsburgh Renaissance Award

Digital Campaign

2016

Hermes Creative Awards — Gold

Website Development

2016

Hermes Creative Awards — Gold

Website Development

2016

Hermes Creative Awards — Gold

Branding

2016

Hermes Creative Awards — Gold

Branding

2016

Feedspot

Top 100 Branding Blogs on the Planet

2016

Expertise.com

Top 20 Ad Agencies in Pittsburgh

2016

Three Best Rated

Top 3 Advertising Agencies in Pittsburgh, PA

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"When I began to search for a new design partner that would help lead us in to the next chapter of our visual identity, I was looking for team that had the right balance of skill, talent, and vision. Top Hat has delivered on that promise in every way."

Matt Lutton, Marketing Manager, Reuben's Brews

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