5 Quotes on Branding and What We Can Learn

Everyone needs inspiration from time to time so we have collected five branding quotes that will help you take the world by storm.

Let’s take a look at each one and pull out some juicy goodness from each.

Connecting With Your Audience

“A brand is worthless if it doesn’t connect with the right audiences in a relevant way.” – Unknown

If you don’t know who you are trying to reach, then how can you connect that great product of yours with the correct audience? It’s a simple concept but an ever present one that holds a lot of validity. Startups run into problems when they go for advice from the wrong people. If you don’t know anything about branding, you may think that the only thing needed to begin a brand is a product and a logo, but it’s much more than that. In fact, branding is a culture and your audience is a part of that culture. To know your audience from the beginning is a key component to building a branding foundation.

Reputation

“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos (Founder and CEO of Amazon.com)

Branding matters. If it’s done correctly, then the reputation of an organization will be able to speak for itself.

Look at Amazon. They offer great products from a plethora of companies and they can be purchased from the comfort of your own home or any location through the use of their app. Amazon’s brand is unique and allows customers to express their valid input—not to mention their stellar customer service.

When most people hear Amazon, they think of the quality service that is received. It’s evident that this company saw a demand and met with a solution. Their reputation is one for going above and beyond.

When you’re doing the right things, people will notice.

Investment

“Your brand is the single most important investment you can make in your business.” – Steve Forbes (Editor-in-Chief of Forbes)

When a startup is in the early stages, one of two things can happen.

The first is that the budget does not include an allowance for branding services. When that happens, branding efforts are sporadic and thrown together.

The second is when a company goes too cheap with a branding agency. In many cases, what you pay for is what you get. Quality services cost money. If your branding agency is doing things right, then they will go through a complete process to send you off in the right direction. Investing your money in the right places will secure a bright future for your brand.

Evolution

“A great brand is a story that’s never completely told.” – Scott Bedbury (global branding consultant and CEO of Brandstream) 

We’ve said it before and we’ll say it till your ears bleed—your brand is a living culture that should easily evolve throughout time.

A brand should be timeless all the while adding the occasional facelift when needed. This is why it’s crucial to begin the branding process correctly. If you start off on the right foot, you will end up saving yourself time, money and stress in the future. When branding is done correctly, evolution is effortless. Several recent brand evolution case studies such as Wendy’s, Johnnie Walker and Cocoa Cola attest to this.

Ethics

“If people like you, they will listen to you, but if they trust you, they’ll do business with you.” -Zig Ziglar (late author, salesman, and motivational speaker) 

Trust is an important part of any brand, but it’s building genuine trust that matters the most.

Some organizations build confidence with their client only to end up providing poor services and giving disappointing results in the end. If you truly care about what you’re doing, who you’re trying to reach, then your passion will show.

When there is a lack of empathy and drive, it appears in the results. Ask yourself why you are in this business. Is it for the money? Is it a passion for the people you are trying to reach? Evaluation is should always be a part of your culture.

If it isn’t, then you need to start now.