The meaning of Twain’s famous phrase resonates with many people for a good reason. It’s all about the idea that the underdog can truly overcome adversity if it fights with enough power.
This mindset can be applied to the stereotypes that surround boutique agencies. Smaller agencies are often underestimated when in reality they are some of the most high-powered shops in all the land. Being a boutique agency ourselves, we root for the underdog everyday.
Here are a few reasons why you should too.
Ultra-Personalized Client Relationships
Boutique agencies have the ability to communicate with clients on a personal level that may not always be present with bigger agencies. We build strong relationships with our clients and become an integral part of their success story. From the inception of an idea to the finished result, we are there throughout the entire journey. Not only are we a to guide our clients, but we also act as the cheerleaders that can walk you through the struggles that happen when starting your own business or cultivating new clients.
Not only does it energize us when our clients are reaching their dreams, but it fulfills us. When it comes to your livelihood, you want to work with an agency that sees you as a person and not a dollar sign. Bigger agencies have the tendency to become giants that engorge themselves with clients for the sole purpose of money.
At Top Hat, our driving force is seeing you succeed. Before we can make any magic happen, we want to make sure that we are a good fit for you and that you are a good fit for us. We won’t take on work that doesn’t align with our mission.
Entire Agency Focus on Projects
When working with a smaller agency, you are truly engaging in a relationship that is built on the principles of team-alignment. Your project will not be handed off to a massive department that fumbles vital contextual details along the way. Instead, you will work with each person in the agency to ensure a smoother process.
Everyone works together and uses their talents to bring your dreams to fruition. Not only does this style of work succeed in making your life easier, but it eliminates many problems that can be avoided. You want there to be clear line of communication in the agency you pick. There’s nothing worse than having to play the game of telephone when you want things done the right way.
Using a boutique agency creates a mutually beneficial space for creativity to grow. Bigger agencies are bursting at the seams with clients. They have a habit of using the same processes for every client which detracts from the individuality of each client. Results are pushed out for the sake of getting things done as quickly as possible rather than going at a pace and sticking to a timeline that is best for the client. Smaller agencies, however, see you as a unique individual with extraordinary goals and they treat you with the sincerest care.
Jack of All Trades
Boutique agencies are lean by necessity. It’s a conscious choice that enables them to create an environment where individuality excels. With a smaller team, it’s essential that every member masters their niche. They have to go above and beyond their call of duty to ensure the greater good of the entire team.
There is no room for dead weight.
Once You Go Boutique, You Never Go Back
If you’re looking for help with your next marketing communications project, and feel compelled by the points above, then a boutique agency may be for you. And if that’s the case, we’d love to chat.