If you’re interested in makeup, chances are you’ve heard of Jaclyn Hill.
She is a YouTube beauty guru and entrepreneur that has taken the world by storm. Her infectious personality and passion for her fans has moved her to the top of the YouTube tutorial ranks.
Jaclyn has partnered with large cosmetic brands like Morphe Cosmetics, Becca Cosmetics and other popular lines. Many notable guru’s have partnered with reputable brands in the beauty community, but Jaclyn Hill’s drool-worthy skills, bubbly personality and inspiring passion have certainly made her a YouTube community favorite.
Here are three things we love about Jaclyn Hill’s brand:
YouTube has become a playground for just about any topic, and the beauty world has taken advantage of this.
While beauty guru’s amass large followings, they don’t exist without criticism from viewers and fellow YouTube stars. The platform is often bombarded by comments from disgruntled viewers and trolls. Jaclyn Hill has definitely been met with criticism — especially since her rise to fame.
As she’s risen to the top of the YouTube ranks, Jaclyn Hill has remained authentic. On numerous occasions, she has given her viewers a glimpse behind the wall that is often built with online personas. She has discussed her struggles with anxiety, her husband’s recent health problems and the pressure to maintain a certain image. Despite the tremendous amount of criticism that coincides with the fame, Jaclyn hill has consistently emphasized the importance of maintaining a positive attitude in the midst of adversity.
Jaclyn’s authenticity is refreshing and encouraging. It’s safe to assume her audience is diverse, but the youngest members of her immense following are effected the most by her positive outlook. She exudes confidence, vulnerability, a positive outlook and an exceptional work ethic that is worthy of admiration.
As personal brands begin to grow in popularity, companies rush to influencers for sponsorships and social media advertisements of their products. Beauty gurus are often the first ones to experience this influx of offers. It’s not uncommon for influencers to sell out and take on advertisements for the sake of making a quick dollar. Jaclyn, however, has mentioned on numerous occasions that she will only take on projects that she is passionate about and believes in. Her audience is in her best interest and she has stated that it will remain that way.
If you look at her most recent endeavor with Morphe Cosmetics, you can see the dedication and consideration that went into creating her newest palette. Their collaboration didn’t happen over night and it certainly wasn’t an easy undertaking.
In a recent video, Jaclyn talked about the work that went into making this collaboration happen. She began working with Morphe over two years ago and did not approve the final product until she was completely satisfied with every aspect. Along with Morphe’s Creative Director, Linda Tawil, Jaclyn worked tirelessly until the project was complete.
It was Jaclyn’s goal to give her fans a quality product that she could be proud of. A lot of hype was created around the collaboration and within 45 minutes of the launch on the Morphe website, the eyeshadow palette sold out. The fans that did manage to get their hands on a palette have been raving about it’s creamy shadows and mesmerizing colors.
One of the key components to any successful brand is consistency. In order for your business to thrive, it’s crucial that you maintain a certain image — one that stays true to your mission and vision. A brand should possess the ability to grow and change with the times, but stays true to it’s original integrity.
It has been six years since Jaclyn first began her YouTube career and a lot has changed for the guru. Two things, however, have been able to withstand the test of time — her message and her devotion to her followers. Not only is she intelligent and hardworking, but she has made it very clear that her fans are the ones who keep her going. Passion is what drives her and it’s in every aspect of her brand.
Jaclyn Hill is one of YouTube’s most successful gurus for a reason. She works hard, listens to the wants and needs of her followers and she understands the importance of staying true to one’s self. Her goal is to represent brands that will have a positive impact. It’s a great philosophy to have and we definitely support it. She’s a great role model for young men and women and she is making smart business decisions.
You go, girl.