Personal trainer assisting client with bridge exercise using weights in a bright home gym setting.

Carrie Fitness

Branding
Tagline
Website Design
Website Development
WooCommerce
WordPress

Any Stage, Any Age

Known for being the top-most-earning fitness hostess of QVC, Carrie Wightman has been helping people transform their bodies for the last 25 years.

She approached us to refine her brand, and build a comprehensive eCommerce experience complete with a Netflix like training hub.

Eye Contact is V. Important

We collaborated with our good pal and former Top Hatter Johnny Quaranto to create a comprehensive brand system.

The core mark centers on something Carrie talks a lot about: eye contact. Whether on QVC or her own training videos, she maintains strong eye contact, reeling viewers in.

The color palette and other conventions sought to deliver energy and inclusivity to people at various stages of their fitness journey.

Member-based eCommerce

The goal wasn’t just to create an eCommerce experience, but a Netflix-like customer portal experience.

After check out, new subscribers would gain access to a robust library of videos with functions to control their experience.

Member dashboard interface showcasing fitness video library and workout scheduling features on a desktop screen.

Member dashboard for a fitness subscription service displaying workout options and access details.

Custom Plan Building

Every video has the option to add to your custom library.

Workout library interface showing various strength training video options and duration listings.

Drag, Drop, and Control Your Plan

Within the custom library, you can drag and drop re-order your own plan.

Fitness on-demand platform showcasing various workout classes and personalized training plans

Progress Tracking

The portal tracks minutes watched, and completions.

Customers are able to track their stats, filtering by date ranges.

Administrators also have the option to emulate users to see their progress tracking.

User statistics dashboard for a fitness platform displaying workout access, completions, and performance metrics.

Pick Up Where You Left Off

Since the portal tracks video progress, if you leave off it will show you where and allow you to continue.

Online fitness platform showcasing various workout categories and timed session previews.

Filterable, Full Library

And of course, there’s a filterable full library.

Workout library interface showcasing various fitness routines and their durations.

New project? Question? Compliment? Let’s chat. New project? Question? Compliment? Let’s chat.

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