A Beer Tour from the Comfort of Your Own Home
City Brew Tours is the premiere drive-you-around brewery tour, in a city near you.
With their acquisition of Brewvana, they expanded their business to beer boxes. Every month, you can taste the best of a rotating cast of cities, all anchored in a digital live stream tasting session.
They approached us to design their eCommerce engine.
Deceivingly Robust
We balance design and development. It’s gotta look good.
In a case like this, however, the beautiful design veils the level of complication on the backend.
We integrated WooCommerce with City Brew Tour’s fulfillment partner.
With that, every city needed a specific SKU that we auto-generate with the creation of each city.
Further, if someone signs up for a subscription, corresponding renewals need all of that done automatically. And they do.
The logic dives deeper with giving the box subscription as a gift. Our functions generate a “subscription” that ends when the gift has run out.
Normal Product Types too, Of Course
In addition to complex gift and subscription workflows, the site leverages more traditional one-time products.
This extends to Holiday Boxes, past boxes, and swag.
Cataloguing Past Voyages
To showcase the jaw-dropping mileage of the box, we captured the past cities in an interactive slider.
If a city has a box for sale still, you can also find those on the city’s associated page.
Account Management
Like any self-respecting subscription product, we needed to build out an account management.
Subscribers can also find livestream tastings here.
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