Facebook/Meta

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Meta’s Agency of Record for Creators

In 2021, Facebook launched “Bulletin,” a publishing platform built to empower independent writers and creators by giving them tools to share their work, build communities, and monetize their audiences — all without the need for a separate website.

Positioned as a competitor to platforms like Substack, Bulletin attracted a roster of high-profile names, from best-selling authors to celebrities and public intellectuals. Unlike open networks, Bulletin offered a curated, more exclusive environment with direct integration into Facebook’s ecosystem. Although the platform officially shut down in 2022, it represented a bold step into the creator economy.

Top Hat was selected by Facebook as the agency of record for branding Bulletin’s creators, helping to establish visual identities and brand narratives for some of the biggest names on the platform. Working with notable authors, TV personalities, and thought leaders, we developed brand systems that allowed each creator to stand out while fitting seamlessly into the Bulletin experience.

Below represents just a snapshot of our work. While working on behalf of Meta for Bulletin creators we produced over 100 complete brand sets.

The Cinemorph

By Dana Gould

Dana Gould is a legendary comedian, writer, and producer best known for his work on The Simpsons and his influential role in American comedy.

Podium

By Malala Yousafzai

Malala Yousafzai is a Nobel Peace Prize laureate, global human rights advocate, and the youngest-ever winner of the Nobel Prize.

GZERO World

By Ian Bremmer

Ian Bremmer is a renowned political scientist, founder of Eurasia Group, and one of the world’s leading experts on geopolitics and global risk.

XOXO Dorie

By Dorie Greenspan

Dorie Greenspan is a five-time James Beard Award-winning author and one of the most celebrated bakers and food writers in the world.

Off Court

By Sloan Stephens

Sloane Stephens is a professional tennis player and U.S. Open champion, ranked among the top athletes in international tennis.

Malu & You

By Maria Hinojosa

Maria Hinojosa is an Emmy Award-winning journalist, NPR correspondent, and founder of Futuro Media, with decades of experience reporting on Latino and underrepresented communities.

Body Positivity

By Virgie Tovar

Virgie Tovar is a leading expert on body image, weight stigma, and fat discrimination, and the author of several acclaimed books on body liberation.

The Body

By James Hamblin

James Hamblin is a physician, senior editor at The Atlantic, and acclaimed author specializing in public health and wellness journalism.

Range Widely

By David Epstein

David Epstein is a best-selling author (Range, The Sports Gene) and former Sports Illustrated reporter known for his work on human performance and expertise.

I Said What I Said

By Cari Champion

Cari Champion is a pioneering broadcast journalist and former ESPN and CNN anchor who has shaped conversations at the intersection of sports and culture.

The Money Minute

By Nicole Lapin

Nicole Lapin is a financial journalist, CNN and CNBC anchor, and New York Times best-selling author specializing in personal finance.

Wells Street

By Jane Wells

Jane Wells is a long-time CNBC reporter and journalist, known for her quirky, sharp coverage of business, economics, and entrepreneurship.

Build for Tomorrow

By Jason Feifer

Jason Feifer is the editor-in-chief of Entrepreneur magazine and a top voice on innovation, leadership, and future trends.

Unchained

By Laura Shin

Laura Shin is an award-winning journalist and former Forbes senior editor who became one of the first mainstream reporters to cover cryptocurrency full-time.

Sustain What

By Andrew Revkin

Andrew Revkin is an award-winning environmental journalist, longtime New York Times reporter, and leading voice on sustainability and climate change.

Hot Dish

By Sohla El-Waylly

Sohla El-Waylly is a celebrity chef, former Bon Appétit personality, and one of the most recognized voices in contemporary food media.

Natural Selections

By Heather Heying

Heather Heying is an evolutionary biologist, former professor, and co-author of A Hunter-Gatherer's Guide to the 21st Century.

The Nonlinear Life

By Bruce Feiler

Bruce Feiler is a best-selling author (Life Is in the Transitions, The Secrets of Happy Families) and prominent expert on navigating life changes.

Science and the Culture

By Raven Baxter

Raven Baxter, also known as "Raven the Science Maven," is a molecular biologist and science communicator breaking barriers in STEM education.

Deluxe Edition

By Sowmya Krishnamurthy

Sowmya Krishnamurthy is a veteran music journalist and pop culture commentator known for her coverage of hip-hop and urban culture.

Fangalicious

By Kathy Fang

Kathy Fang is a celebrity chef, two-time Chopped champion, and co-owner of the acclaimed Fang restaurant in San Francisco.

Bai Lines

By Matt Bai

Matt Bai is a journalist, author, and former chief political correspondent for The New York Times Magazine, specializing in American politics and culture.