Vintage illustration featuring a character driving a car labeled Tesla with money symbols in a whimsical design.

Facebook/Meta

  • Branding
  • Design
  • Enterprise

Meta’s Agency of Record for Creators

In 2021, Facebook launched “Bulletin,” a publishing platform built to empower independent writers and creators by giving them tools to share their work, build communities, and monetize their audiences — all without the need for a separate website.

Positioned as a competitor to platforms like Substack, Bulletin attracted a roster of high-profile names, from best-selling authors to celebrities and public intellectuals. Unlike open networks, Bulletin offered a curated, more exclusive environment with direct integration into Facebook’s ecosystem. Although the platform officially shut down in 2022, it represented a bold step into the creator economy.

Top Hat was selected by Facebook as the agency of record for branding Bulletin’s creators, helping to establish visual identities and brand narratives for some of the biggest names on the platform. Working with notable authors, TV personalities, and thought leaders, we developed brand systems that allowed each creator to stand out while fitting seamlessly into the Bulletin experience.

Below represents just a snapshot of our work. While working on behalf of Meta for Bulletin creators we produced over 100 complete brand sets.

Animated character resembling a clapperboard with googly eyes on a blue background.
The Cinemorph
By Dana Gould
Dana Gould is a legendary comedian, writer, and producer best known for his work on The Simpsons and his influential role in American comedy.
Logo design for Dana Gould's The Cinemorph with a film clapperboard theme.
Minimalist graphic design featuring an abstract shape on a textured background.
Podium
By Malala Yousafzai
Malala Yousafzai is a Nobel Peace Prize laureate, global human rights advocate, and the youngest-ever winner of the Nobel Prize.
Family photo collage featuring candid portraits and celebrations in a creative graphical layout
Abstract globe illustration with a colorful grid representing global digital connectivity and web development.
GZERO World
By Ian Bremmer
Ian Bremmer is a renowned political scientist, founder of Eurasia Group, and one of the world’s leading experts on geopolitics and global risk.
Colorful graphic showcasing the
Colorful abstract design featuring bold lettering and geometric shapes suitable for branding and marketing use.
XOXO Dorie
By Dorie Greenspan
Dorie Greenspan is a five-time James Beard Award-winning author and one of the most celebrated bakers and food writers in the world.
Colorful digital branding illustration featuring bold shapes and playful typography.
Grass surface with white painted text 'Off Court' symbolizing sports branding or marketing.
Off Court
By Sloan Stephens
Sloane Stephens is a professional tennis player and U.S. Open champion, ranked among the top athletes in international tennis.
Sunkissed model smiling near water with
Bold graphic design featuring geometric shapes and bright colors, representing modern branding concepts.
Malu & You
By Maria Hinojosa
Maria Hinojosa is an Emmy Award-winning journalist, NPR correspondent, and founder of Futuro Media, with decades of experience reporting on Latino and underrepresented communities.
Colorful graphic design featuring bold typography and succulent plants as a background for branding.
Bright illustration of a smiling character with glasses, emphasizing creative branding and design elements.
Body Positivity
By Virgie Tovar
Virgie Tovar is a leading expert on body image, weight stigma, and fat discrimination, and the author of several acclaimed books on body liberation.
Colorful graphic design featuring sunglasses with text promoting Body Positivity University.
Abstract geometric design featuring intersecting lines in a circular and square layout.
The Body
By James Hamblin
James Hamblin is a physician, senior editor at The Atlantic, and acclaimed author specializing in public health and wellness journalism.
Creative graphic design layout featuring textured visuals and bold typography for a publication cover.
Creative tools and design elements arranged around the phrase
Range Widely
By David Epstein
David Epstein is a best-selling author (Range, The Sports Gene) and former Sports Illustrated reporter known for his work on human performance and expertise.
Creative graphic design elements including a pencil paintbrush hockey stick and test tube on a teal background
Bold logo featuring the acronym ISWIS in a speech bubble design on a black background.
I Said What I Said
By Cari Champion
Cari Champion is a pioneering broadcast journalist and former ESPN and CNN anchor who has shaped conversations at the intersection of sports and culture.
Bold logo design featuring dynamic lines and the text
Pink wall clock featuring a dollar sign at its center symbolizing financial success and time management.
The Money Minute
By Nicole Lapin
Nicole Lapin is a financial journalist, CNN and CNBC anchor, and New York Times best-selling author specializing in personal finance.
Stylish clock design featuring minimalist elements and branding for
Street signs for Wall Street and Wells Street highlighting urban branding and design elements.
Wells Street
By Jane Wells
Jane Wells is a long-time CNBC reporter and journalist, known for her quirky, sharp coverage of business, economics, and entrepreneurship.
Vintage illustration featuring a character driving a car labeled Tesla with money symbols in a whimsical design.
3D illustration of a gold cube with a circular peg on top against a bright yellow background, symbolizing design creativity.
Build for Tomorrow
By Jason Feifer
Jason Feifer is the editor-in-chief of Entrepreneur magazine and a top voice on innovation, leadership, and future trends.
Abstract geometric design with bold shapes and contrasting colors for branding and creative projects.
Colorful graphic of a magnet with numerical data elements representing lead generation and SEO performance.
Unchained
By Laura Shin
Laura Shin is an award-winning journalist and former Forbes senior editor who became one of the first mainstream reporters to cover cryptocurrency full-time.
Cryptocurrency trading interface showcasing real-time prices for Bitcoin, Ethereum, and EOS
Unidentified figure illuminated by a light source in a hazy environment.
Sustain What
By Andrew Revkin
Andrew Revkin is an award-winning environmental journalist, longtime New York Times reporter, and leading voice on sustainability and climate change.
Abstract visual representation of sustainability themes with a figure illuminated by soft lighting in a foggy atmosphere.
Colorful hand-drawn plate featuring the playful text
Hot Dish
By Sohla El-Waylly
Sohla El-Waylly is a celebrity chef, former Bon Appétit personality, and one of the most recognized voices in contemporary food media.
Colorful graphic design featuring playful typography for the phrase
Traffic signal featuring a pedestrian symbol with a monkey's tail on the frame.
Natural Selections
By Heather Heying
Heather Heying is an evolutionary biologist, former professor, and co-author of A Hunter-Gatherer's Guide to the 21st Century.
Illustration of a monkey on a pedestrian traffic signal against a textured brown background with brick patterns.
Colorful gradient background featuring the word
The Nonlinear Life
By Bruce Feiler
Bruce Feiler is a best-selling author (Life Is in the Transitions, The Secrets of Happy Families) and prominent expert on navigating life changes.
Creative branding graphic featuring the phrase
Colorful DNA strand illustration in a petri dish highlighting genetics and biotechnology concepts.
Science and the Culture
By Raven Baxter
Raven Baxter, also known as "Raven the Science Maven," is a molecular biologist and science communicator breaking barriers in STEM education.
Colorful graphic design featuring the phrase
Gold typography displaying the words
Deluxe Edition
By Sowmya Krishnamurthy
Sowmya Krishnamurthy is a veteran music journalist and pop culture commentator known for her coverage of hip-hop and urban culture.
Deluxe edition CD case featuring bold typography on a dark textured background
Colorful graphic design illustration of a bowl of noodles with chopsticks and garnishes.
Fangalicious
By Kathy Fang
Kathy Fang is a celebrity chef, two-time Chopped champion, and co-owner of the acclaimed Fang restaurant in San Francisco.
Colorful neon graphic featuring a bowl of noodles with the brand name Fangalicious displayed prominently.
Highlighted text on a printed page discussing political themes and election strategies in modern politics
Bai Lines
By Matt Bai
Matt Bai is a journalist, author, and former chief political correspondent for The New York Times Magazine, specializing in American politics and culture.
Highlighted text featuring the word
Logo design featuring a stylized volleyball within a circular red and white emblem against a blue background
Courage
By Roger Bennett
Roger Bennett is a best-selling author, broadcaster, and co-host of Men in Blazers, a cult-favorite show about soccer and culture.
Blue felt pennant displaying the word
Stylized digital circuit design featuring an integrated chip with circuitry on a green background
Hawaii Bulletin
By Ryan Ozawa
Ryan Ozawa is a journalist, technologist, and prominent voice in Hawaii's civic and tech communities.
Digital illustration of the Hawaii Bulletin featuring circuit patterns and colorful graphic elements.
Logo of a technology company symbolizing connectivity and digital innovation in the industry.
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