1.) You’re hiring them for their perspective.
First and foremost, you’re not just hiring a marketing agency for their services–you’re hiring them for their unique perspective.
Every marketing agency has an outlook on how the process should be developed and delivered. Some marketing professionals may expect a particular budget, system or role within your business that might not align with your expectations.
Make sure you understand their perspective and how it will affect your business–it’ll save you a lot of strife. If they don’t have one, you might want to consider hiring someone else.
2.) You’re hiring them for their expertise.
When asking for assistance from a marketing agency, you’re asking them to lend their expertise and skill set to your business. As obvious as it may be, businesses can forget that they are asking for help and begin to undermine the efforts of marketing professionals by either not listening to them or going around them on projects.
It’s OK to have a question about what’s being done, but make sure you check with the professional first before going around them (unless they make a hideous, damaging mistake–in that case react immediately and question later).
3.) It’s going to take work.
Hiring a marketing agency should make your life easier but it also takes a little bit of work in the beginning.
Take time early in the relationship to set clear desires and expectations. You may also want to participate in a one-to-three hour education session where you tell your new help every detail about your business and how it operates. Educate them like you would any new employee but make sure to maintain the business relationship.
4.) They’re working with you — not for you.
You shouldn’t think of a marketing agency as a regular employee. Think of them as a business partner by cultivating the working partnership.
They are a third party that is on your team to assist you and guide you. Treat them as such and make sure they treat you the same way.