Introducing Craft Beer to Belize
When Hobbs Brewing Company—our longtime client in New Hampshire—set their sights on Belize, they weren’t just opening a new brewery; they were pioneering a new frontier for craft beer in the region. With few players in the space, Hobbs Belize became a bold effort to introduce world-class brewing to a vibrant but largely untapped market.
*Photos courtesy of Hobbs Belize
To capture the spirit of this venture, we leaned heavily into rich, dynamic illustration, using Belize’s stunning local wildlife as the creative backbone of the brand. From jaguars and toucans to tropical flora, every element celebrated the lush environment Hobbs now called home. The result was a brand identity that felt both adventurous and deeply rooted in its surroundings—an open invitation for locals and tourists alike to experience beer in a way they never had before.
Every detail was designed to reflect the wild, untamed beauty of Belize, creating a brand experience that’s as unforgettable as the beer itself. See our work in action—where bold craft meets the vibrant spirit of the tropics.
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