Cam Schulz gave us the unique opportunity to breathe life into his new North Carolina brewery. We were tasked to give the beers the energy and flair for adventure embodied by the man himself, and the result is a unique, in-your-face approach to beer can art. Seamless illustrations wrap around the entire top half of the cans and are filled with details and surprises for HopFly’s loyal drinkers to discover every time they crack open a cold one.
The crowler takes a different, “billboard” style approach, complete with piercing contrast between matte black and neon yellow to make its presence known everywhere it goes.