Turners iced tea malt beverage packaging with distinct branding and vibrant colors against an orange background.

IC’D Tea

  • Product Invention
  • Brand Collaboration
  • Branding
  • Packaging
  • Photography
  • Product Launch

Pittsburgh’s Most-Iconic Collab

In one corner, you have the the sweet, summer favorite, clad in orange and pinstripes. In the other, the old school, hard-working, heritage legend, sporting a red eye.

In both corners: Top Hat clients. So we took it upon ourselves to invent and facilitate Pittsburgh’s most-iconic collab.

With a splash of brewed tea and lemon, and the bite of the most premium of lagers, a new icon was born and quickly became “The Talk of the Town.”

 

Turners Premium Iced Tea carton and Iron City Beer can displayed side by side on a neutral background.
Turners Premium Iced Tea can displayed on an orange crate with Iron City Beer branding in the background. Warehouse worker inspecting boxes of Iron City Beer on a conveyor in a distribution facility. Iron City branded merchandise including stickers, cap, glass, and t-shirt showcasing distinctive designs. Bright billboard displaying Iron City beer cans against a clear blue sky in an urban setting. Golf bag displaying an Iron City Beer towel alongside a person holding a branded beverage koozie.

4-1-2 magic

IC’d Tea was released on 4/12 and was sold out everywhere by 4:12pm, marking 32,000 cases moved.

This set a Fuhrer Distribution sales record for a new brand, exceeding Voodoo Ranger’s release in the market by 20,000 cases.

Marketing announcement poster expressing gratitude and product availability updates for iced tea.
Promotional display for Turners Iron City Beer ICD Tea with price specials for draft and can options.
Hands holding a six-pack of Iron City iced tea against a bright blue sky.
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