Quotes written by our team. These reflect our innermost marketing communications philosophies, values and strategies.
A product at rest will remain at rest until acted upon by a marketing force.
If you’re not budgeting 10% of your annual revenue for marketing, you’re not serious about growing. Read more about this concept here.
It takes money to make money.
Branding isn’t just a logo or slogan. It’s a force with some specific jobs to do. Read more about this here.
A brand isn’t a vertical department. It’s a horizontal force that should span across all departments, actions and practices. Read more about this here in an article by our lovely friend Helma von Zadow.
“Perpetual optimism is a force multiplier.” — Colin Powell
“We make a living by what we get, but we make a life by what we give.” — Winston Churchill
“Talent hits a target no one else can hit; Genius hits a target no one else can see.” — Arthur Schopenhauer
“If passion drives you, let reason hold the reigns.” —Benjamin Franklin
“If you’re not a risker taker, you should get the hell out of business.” — Ray Kroc
“No act of kindness, no matter how small, is ever wasted.” — Aesop
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