SEO Services for the Modern Internet

Today, Top Hat runs on word-of-mouth recommendations spread by very happy clients, but back when Top Hat was barely even a Fedora, over 90% of our business was a direct result of our efforts to rank high for strategic keywords.

Here’s a taste:

#1 Organic search result
“Craft Beer Branding Agency”

#1 Organic search result
“Pittsburgh Branding”

#1 Organic search result
“Pittsburgh Branding Agency”

#1 Organic search result
“Pittsburgh Website Design Firms”

Also ranking on page 1 for . . .

• Pittsburgh marketing firms
• Marketing firms pittsburgh
• Communications strategies that get results
• Pittsburgh website design company
• Instagram Rebrand
• Real estate branding agency

What SEO Is

It’s simple, really.

1. Identifying Target Customers.
2. Ranking for a popular search term does you no good if the people using it aren’t your target audience.
3. Targeting phrases they’re searching for.
4. It’s simple. If you aren’t ranking for terms that matter to your audience, they won’t find you.
   1. Ranking on Page 1, or else.
   2. People give a tremendous amount of bias towards the first result they see. Killer content doesn’t matter if you’re not ranking high.

Your Website Matters

In order for the above work to be maximized, your website needs to be optimized, well-crafted, and fast loading.

What SEO is not: Paid Acquisition

Paid acquisition is gone the moment you stop paying for it. Worse yet, anyone can throw a little money on your most important keywords and outbid you with no effort at all. Real SEO is sustainable, maintainable and the results stick.

How we do it:

Build It

Research.
We identify high-impact, winnable keywords so you get the most bang for your buck.

Strategy.
Beyond the basics, every set of keywords requires a unique approach. We make a clear plan before we attack.

Execution.
You focus on your business, and we get to work making sure people see it. It’s really that simple.

Continue World Domination

Protect your territory.
After we build it, you’ll be on firm ground. But SEO is a competitive game. If your keywords are hotly contested, it’s time to get our hands dirty in an ongoing battle for top billing that we refuse to lose.

Conquer new land.
Once you’ve picked clean the low-hanging fruit, the foundation is built for going after more competitive terms and leaving your competition in the dust.

Ready to rock? Let’s do it.