Pride Passport is a local Top Hat initiative that benefits the LGBTQ+ Community while celebrating St. Pete’s bars and restaurants that make the city special. For our inaugural year, we had 12 participating locations craft a specialty Pride cocktail with the promise to donate a portion of the proceeds to a local LGBTQ+ charity. Participants received a pocket-sized Pride Passport for documentation on their boozy journey across the Sunshine City.
190
Participants
1596
Cocktails sold
$2k
Money Raised
Cheers for the Queers
To craft the most authentic experience for participants, we reached out to our bar owners and had them send us a picture of their cocktail, with a name and description to top it off. From there, we created these custom cocktail illustrations to display throughout the passport. As an added incentive, participants who sipped their way through St. Pete received a commemorative Pride Passport t-shirt and a cocktail glass.
Painting the town gay
Although we leaned heavily on word-of-mouth, we designed a series of custom posters, table tents, and social graphics for each participating location that featured their specialty cocktail. The goal was to create cohesiveness across the city that helped spread the Pride Passport brand from one bar to another.
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