One of Top Hat’s very first clients, RE/MAX associate broker Erin Taylor was ready for a brand refresh and a pivot in his positioning to attract an increasingly high-end clientele.
A modernist, geometric monogram and a stark black-and-white color palette anchor the refined brand. On web, a timeless layout and slick transitions give Erin’s online presence a professional but distinctive personality.
Next to expertise and communication style, personality makes the realtor. To introduce prospective clients to Erin, we worked with him to develop an introduction video for the website.