Rocconic is the brainchild of Ray Roccon of Sign Innovation, who decided it was time for a fresh brand to let the world know that their state-of-the-art facility is capable of producing far more than signage. The question “what can they do?” has a far less finite answer than “what can’t they?” The work had to be front and center to allow users’ imaginations to run wild with ideas for projects that Rocconic could make a reality.
The work speaks for itself, but striking custom photography to show off the hands that create it adds another layer to the narrative. Rocconic is a small business with outrageous capabilities. Plus, they look really damn cool.