Tucked between New Hampshire’s White Mountains and Lakes Region, Sap House Meadery has been crafting world-class meads for over a decade. We partnered with Sap House to lead a full rebrand and packaging overhaul, creating a bold, modern identity that honors their deep local roots while opening the door to a wider audience. Today, you can find their award-winning meads online, in stores across the region, at their original tasting room and meadery in Ossipee, or at their new full-service restaurant, bar, and bottle shop in downtown North Conway.
*Photos courtesy of Sap House
In action, the system is scalable, identifiable, and almost as fun as sampling mead. From shelf presence to taproom experience, every piece works together to tell a cohesive story—one that feels both fresh and timeless. Whether it’s a bottle in a shop or a menu in the restaurant, the brand invites customers into the Sap House world: approachable, adventurous, and distinctly New Hampshire.
New project? Question? Compliment? Let’s chat. New project? Question? Compliment? Let’s chat.
{"head":"<!-- Google Tag Manager -->\r\n<script>\r\n (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\n new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\n j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n 'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n })(window,document,'script','dataLayer','GTM-WMDNFKPG');\r\n<\/script>\r\n<!-- End Google Tag Manager -->","body":"<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\u201chttps:\/\/www.googletagmanager.com\/ns.html?id=GTM-WMDNFKPG\u201d\r\nheight=\u201c0\" width=\u201c0\u201d style=\u201cdisplay:none;visibility:hidden\u201d><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->","footer":"<script>\r\n(function(){\r\n\r\n var JOURNEY_KEY = 'th_lead_journey_v1';\r\n var MAX_PAGES = 20;\r\n\r\n function uuid(){\r\n if (crypto.randomUUID) {\r\n return crypto.randomUUID();\r\n }\r\n\r\n return 'th_' + Date.now() + '_' + Math.random().toString(36).substr(2);\r\n }\r\n\r\n function getJourney(){\r\n try{\r\n return JSON.parse(localStorage.getItem(JOURNEY_KEY));\r\n }catch(e){\r\n return null;\r\n }\r\n }\r\n\r\n function saveJourney(journey){\r\n localStorage.setItem(JOURNEY_KEY, JSON.stringify(journey));\r\n }\r\n\r\n function getUTMs(){\r\n var params = new URLSearchParams(location.search);\r\n var utm = {};\r\n\r\n [\r\n 'utm_source',\r\n 'utm_medium',\r\n 'utm_campaign',\r\n 'utm_term',\r\n 'utm_content',\r\n 'gclid',\r\n 'gbraid',\r\n 'wbraid',\r\n 'fbclid'\r\n ].forEach(function(key){\r\n if(params.has(key)){\r\n utm[key] = params.get(key);\r\n }\r\n });\r\n\r\n return utm;\r\n }\r\n\r\n var journey = getJourney();\r\n\r\n if(!journey){\r\n\r\n journey = {\r\n session_id: uuid(),\r\n started: new Date().toISOString(),\r\n landing_page: location.href,\r\n landing_path: location.pathname,\r\n referrer: document.referrer,\r\n utm: getUTMs(),\r\n pages: []\r\n };\r\n\r\n }\r\n\r\n var last = journey.pages[journey.pages.length - 1];\r\n\r\n if(!last || last.url !== location.href){\r\n\r\n journey.pages.push({\r\n url: location.href,\r\n path: location.pathname,\r\n title: document.title,\r\n timestamp: new Date().toISOString()\r\n });\r\n\r\n if(journey.pages.length > MAX_PAGES){\r\n journey.pages.shift();\r\n }\r\n\r\n }\r\n\r\n saveJourney(journey);\r\n\r\n function populate(){\r\n\r\n document.querySelectorAll('form').forEach(function(form){\r\n\r\n set(form,'lead_session_id',journey.session_id);\r\n set(form,'lead_landing_page',journey.landing_page);\r\n set(form,'lead_journey_json',JSON.stringify(journey));\r\n set(form,'lead_journey',buildSummary());\r\n\r\n });\r\n\r\n }\r\n\r\n function set(form,name,value){\r\n\r\n var field = form.querySelector('[name=\"'+name+'\"]');\r\n\r\n if(!field){\r\n field = document.createElement('input');\r\n field.type = 'hidden';\r\n field.name = name;\r\n form.appendChild(field);\r\n }\r\n\r\n field.value = value;\r\n }\r\n\r\n function buildSummary(){\r\n\r\n var out = [];\r\n\r\n out.push('Landing: ' + journey.landing_page);\r\n out.push('');\r\n\r\n journey.pages.forEach(function(page,i){\r\n out.push((i+1) + '. ' + page.path);\r\n });\r\n\r\n return out.join(\"n\");\r\n\r\n }\r\n\r\n populate();\r\n\r\n document.addEventListener('wpcf7beforesubmit', populate);\r\n\r\n})();\r\n<\/script>"}
We use cookies
We use necessary cookies to make this site work. With your consent, we also use analytics and advertising technologies to improve the site and measure marketing.