Anonymous Client SEO Company Case Study
Opportunity
This organization had a problem: web searches for the organization revealed bad-exposure articles and a disgruntled employee group page, pushing all organic results — the organization’s website, etc. — well below the bad stuff.
Strategy
Don’t worry — before agreeing to SEO work, we did a thorough evaluation of the negative articles and the organization’s response. In the end, we deemed their efforts ethical and their organization worthy of a clear search slate. So we went for it.
Deprecating news coverage in primary Google listings pushed to Page 3
Negative-coverage articles in Google News tab pushed to Page 2 through PR efforts
Other bad exposure links — Glassdoor filled with poor reviews, etc. — pushed to Page 2
Disgruntled ex-employee Facebook group removed, due to slander law flagged and processed by our team
Impact
SEO efforts gave a good organization a cleared name and a restored online reputation, letting them regain control over the perception of their brand.