Know your customers
and you will know all.
If you haven't identified your
ideal customers, welcome to
the start of your journey.
If you’ve been searching for the Holy Grail or Magic Bullet that will grow your business then you’ve found it.
Having a clear understanding of not only who your ideal customers are, but what they believe, is the key. This key will open every door and answer every marketing communications question you are faced with.
"Give Top Hat a goal and get out of the way.
It doesn’t get any better than that!"
John Putzier, CEO, Pittsburgh International Auto Show
You’re Not the Organization for Everyone
Life doesn't work that way.
No—you can’t be the person or organization for everyone, nor should you be. Every person or organization has a select few kinds of people they work best with.
These Insights Help You Laser-Focus
And laser-focus = more efficient and profitable.
When you truly understand you ideal customers like you understand your closest friends or family, you know where to reach them. You know where they can be found. You know what messages they’ll receive. With this understanding, you can laser-focus your efforts.
We’re the Guides for This Journey
We are here to guide you along this journey.
As your partner, we’ll lead you through a proven process of fearless discovery. It’s our job to tease out and uncover the insights that will empower your organization’s outrageous success.