When looking for the perfect firm to represent your organization, you may be drawn to the larger agencies. They seem to be highly recognized, connected and reliable. What you may not be aware of, however, is that smaller agencies are just as effective as larger organizations and may even better suit your needs.
Here are the advantages of a small agency:
Working with a smaller firm will give you the opportunity to develop a strong working relationship. In many cases, you will receive better communication through a smaller firm. You aren’t just a number–you are a valued client.
Plus, you won’t need to play a game of phone tag with a smaller firm. You will most likely be working with one contact throughout the entirety of the process. This is a great attribute of smaller firms. Instead of working with various people each time, you will be in constant contact with an individual who, again, you will develop a personalized relationship with.
Do not be afraid of the networking possibilities. Smaller agencies are reliable with their connections and are often willing to pass on the good word. They have the similar resources as a larger firm but may handle them in different ways. Smaller firms also have the ability to connect intimately with organizations in your local area, which may lead to other opportunities.
Depending on your line of work, you will be able to grow from the resources of smaller firms. Word of mouth can spread services quickly and give you a head start above other organizations.
Larger firms may brag about their bigger clients while neglecting their lower-notoriety accounts. This is hardly the case with smaller firms where each and every client counts.
With lower overhead concerns–including office space and employee count–smaller firms are often more affordable than larger firms. This is an advantage for small businesses who don’t have overwhelming budgets for marketing, advertising and public relations services.
Smaller firms are often more specialized in particular practice areas. This gives prospective clients an opportunity to hand pick firms that will know more about their wants and needs. If you pick a specialized firm, chances are you will find better results.With a specialized firm, you will encounter detailed work that is surgically specific to your situation.