At work for over a decade, The Motherhood is an influencer marketing agency that made its debut collaborating with mom bloggers. As they’ve expanded, so have their customers—and to bolster this growth, the agency needed a fresh brand that would attract new, broader markets without alienating the relationships they’ve spent years cultivating.
The solution: a flexible brand that balances playful colors with sophisticated illustrations and type. The result is an aesthetic both hand-crafted and human, one that functions comfortably and attractively in the social media space.
A Tactile Website
New project? Question? Compliment? Let’s chat. New project? Question? Compliment? Let’s chat.
{"head":"<!-- Google Tag Manager -->\r\n<script>\r\n (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\r\n new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\r\n j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\r\n 'https:\/\/www.googletagmanager.com\/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\r\n })(window,document,'script','dataLayer','GTM-WMDNFKPG');\r\n<\/script>\r\n<!-- End Google Tag Manager -->","body":"<!-- Google Tag Manager (noscript) -->\r\n<noscript><iframe src=\u201chttps:\/\/www.googletagmanager.com\/ns.html?id=GTM-WMDNFKPG\u201d\r\nheight=\u201c0\" width=\u201c0\u201d style=\u201cdisplay:none;visibility:hidden\u201d><\/iframe><\/noscript>\r\n<!-- End Google Tag Manager (noscript) -->","footer":"<script>\r\n(function(){\r\n\r\n var JOURNEY_KEY = 'th_lead_journey_v1';\r\n var MAX_PAGES = 20;\r\n\r\n function uuid(){\r\n if (crypto.randomUUID) {\r\n return crypto.randomUUID();\r\n }\r\n\r\n return 'th_' + Date.now() + '_' + Math.random().toString(36).substr(2);\r\n }\r\n\r\n function getJourney(){\r\n try{\r\n return JSON.parse(localStorage.getItem(JOURNEY_KEY));\r\n }catch(e){\r\n return null;\r\n }\r\n }\r\n\r\n function saveJourney(journey){\r\n localStorage.setItem(JOURNEY_KEY, JSON.stringify(journey));\r\n }\r\n\r\n function getUTMs(){\r\n var params = new URLSearchParams(location.search);\r\n var utm = {};\r\n\r\n [\r\n 'utm_source',\r\n 'utm_medium',\r\n 'utm_campaign',\r\n 'utm_term',\r\n 'utm_content',\r\n 'gclid',\r\n 'gbraid',\r\n 'wbraid',\r\n 'fbclid'\r\n ].forEach(function(key){\r\n if(params.has(key)){\r\n utm[key] = params.get(key);\r\n }\r\n });\r\n\r\n return utm;\r\n }\r\n\r\n var journey = getJourney();\r\n\r\n if(!journey){\r\n\r\n journey = {\r\n session_id: uuid(),\r\n started: new Date().toISOString(),\r\n landing_page: location.href,\r\n landing_path: location.pathname,\r\n referrer: document.referrer,\r\n utm: getUTMs(),\r\n pages: []\r\n };\r\n\r\n }\r\n\r\n var last = journey.pages[journey.pages.length - 1];\r\n\r\n if(!last || last.url !== location.href){\r\n\r\n journey.pages.push({\r\n url: location.href,\r\n path: location.pathname,\r\n title: document.title,\r\n timestamp: new Date().toISOString()\r\n });\r\n\r\n if(journey.pages.length > MAX_PAGES){\r\n journey.pages.shift();\r\n }\r\n\r\n }\r\n\r\n saveJourney(journey);\r\n\r\n function populate(){\r\n\r\n document.querySelectorAll('form').forEach(function(form){\r\n\r\n set(form,'lead_session_id',journey.session_id);\r\n set(form,'lead_landing_page',journey.landing_page);\r\n set(form,'lead_journey_json',JSON.stringify(journey));\r\n set(form,'lead_journey',buildSummary());\r\n\r\n });\r\n\r\n }\r\n\r\n function set(form,name,value){\r\n\r\n var field = form.querySelector('[name=\"'+name+'\"]');\r\n\r\n if(!field){\r\n field = document.createElement('input');\r\n field.type = 'hidden';\r\n field.name = name;\r\n form.appendChild(field);\r\n }\r\n\r\n field.value = value;\r\n }\r\n\r\n function buildSummary(){\r\n\r\n var out = [];\r\n\r\n out.push('Landing: ' + journey.landing_page);\r\n out.push('');\r\n\r\n journey.pages.forEach(function(page,i){\r\n out.push((i+1) + '. ' + page.path);\r\n });\r\n\r\n return out.join(\"n\");\r\n\r\n }\r\n\r\n populate();\r\n\r\n document.addEventListener('wpcf7beforesubmit', populate);\r\n\r\n})();\r\n<\/script>"}
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