The Motherhood

Branding

At work for over a decade, The Motherhood is an influencer marketing agency that made its debut collaborating with mom bloggers. As they’ve expanded, so have their customers—and to bolster this growth, the agency needed a fresh brand that would attract new, broader markets without alienating the relationships they’ve spent years cultivating.

The solution: a flexible brand that balances playful colors with sophisticated illustrations and type. The result is an aesthetic both hand-crafted and human, one that functions comfortably and attractively in the social media space.