Top Hat Designs Can for Lord Hobo Encore Casino Collab Beer
June 20, 2019 — Lord Hobo brought us on to design the can for "Project Baccarat," their collaboration with the Encore Boston Harbor casino.
Lord Hobo was our first-ever beer client, and they continue to be a consistent partner. We were thrilled when they approached us to participate in “Project Baccarat.”
The can concept leans heavily into classic casino elements — like poker chips and slot machines — as well as unique elements like a pattern inspired by the Casino’s carpet.
“This was one of the most important beer projects we have taken on at Lord Hobo, and we knew we had to approach the design with a critical and diligent eye.
Creating a beer brand to match the iconic and luxurious image of the Encore was a monumental task.
Top Hat won a very competitive proposal process and proceeded to take this project to eleven.
It was really refreshing to bring their perspective into the collaboration between Lord Hobo and Encore teams to create a piece of art worthy of the liquid and its future home.” – Rob Day Dir. Product Marketing
New project? Question? Compliment? Let’s chat. New project? Question? Compliment? Let’s chat.
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