The Top Hat Difference
In an endless sea of agencies, how do you select the right one? While we can’t tell you which agency to choose, because that comes down to culture and fit, we can certainly tell you all about what makes our operation different from the status quo.
We Have a Full Picture Viewpoint
We aren’t married to tactics like many tend to be. It seems a lot of people are clinging and relying on smaller, standalone practices rather than higher-arching strategies.
We’re also no married to one particular discipline. Don’t get me wrong, there’s nothing wrong with an agency that specializes in one arena or another. We know and greatly admire many who do so.
Where it can get misleading is where those who specialize in one discipline neglect to recognize the bigger picture. At times, marketers believe and recommend to clients that all they need is marketing. Advertisers and public relations professionals can do the same.
Again, if the call of duty is for marketing (or advertising or public relations) then by all means go for it. But if the call of duty is, “I want to grow my business” then it’s important to, first, understand the ideal customers and, second, to develop a fully integrated strategy to reach them.
As an example: for someone’s particular audience, maybe digital marketing won’t work. Maybe that audience doesn’t read blogs or use Facebook. Maybe they’re reading the newspaper and listening to their favorite talkshows during work. In that case, digital marketing doesn’t have a place—public relations and advertising do.
We See the Full Picture and Have Mastered All of Its Areas
We see the entire picture—everything that makes an organization a successful communicator from start to finish.
Those milestones in order of operation: understanding their ideal customers, centering on a strong brand, established a compelling website, developing a fully integrated marketing communications strategy, implementing that strategy, measuring and tweaking it.
To briefly give more context to each of those:
- It’s vital to understand the ideal customer. Without this knowledge, you don’t know who you’re communicating with or where they can be communicated with. This influences everything you do from here on.
- You can’t do anything without a brand. Without it, you’re lacking an identity. Without it, you’re not able to market, advertise or do public relations. You also don’t have the parameters to develop a website.
- Nowadays, you can succeed without a website. A website is a crossroads of all practice areas. Have a story placed in the newspaper? They’re referencing your website. Have a billboard up? Your website’s on it.
- Back to that conversation about employing the right discipline. It’s important to take everything—marketing, advertising and public relations—into account in order to hatch a highly effective strategy.
- Implementing a strategy is vital. If you don’t implement it, it just sits there as a useless stack of papers. You must put it to practice and measure every step of the way.
Many organizations are asking what they should be doing. We never recommend an avenue or platform without researching the target audience and the best way to reach them. This also makes our service-set all-encompassing.
With us, you can identify your audience, sculpt your brand, build a compelling website, develop a strategy and implement it in one, fell swoop.
We’re Pittsburgh’s Craft Agency
We’re not trying to take on as many clients as we possibly can. We made a decision long ago to maintain a boutique agency size to provide our clients a meticulous attention to detail and handcrafted final product. When we hit capacity, we’re at capacity. This gives us the ability to focus solely on our client’s success. Our main priority isn’t us—it’s you.
For us, it isn’t about becoming a client consuming machine that spits out as much work as possible. We want to offer quality services in a way that allows us to connect with our existing clients while cultivating new relationships. What’s important to you is a priority to us. Our size gives us the ability to focus on the aspects of business that matter—building relationships.
The Intimate, High-Communication Relationships We Build with Our Clients
Our client relationships are characterized by frequent communication including meetings, phone calls and emails. Two-way communication facilitated regularly has been a differentiator in our work and something that’s not only made our work outrageous successful, but our clients extraordinarily happy. Your line of work is important to you and the people that you serve. We want to make sure that things are running smoothly.
Consistent communication dissipates any confusion, stands as a solid foundation for great services and keeps everything running smoothly. You won’t be left in the dark. It’s important to us that you know what’s going on and what to expect. We want to give you the tools to build a successful relationship with your ideal audience while fostering the connection with our team.
Our Detailed, Documented Operations
We have documented processes driving everything we do. With us, we’ve developed our services down to the intricate detail.
For you, this provides a roadmap of activities to follow without any guess as to how we’ll achieve the end goal. For us, it’s our formula for consistently achieving outrageous success for our clients.
Our operations are meticulous, detailed and documented. We start every relationship with a project calendar detailed to the most granular element. With us, you’re never guessing what’s next in our journey together.
Want to Learn More?
Interested in learning more about our agency?