Top Hat Launches Vertically Integrated Merch Business

For brands, Merch is Marketing℠.

Garments, hats, and accessories are walking billboards. If people already know you, they’re a reminder and a reinforcement. If they don’t, they’re a conversation starter.

The reality, however, is that designing, producing, fulfilling, and ultimately selling the merchandise is quite a difficult feat. Most organizations don’t have the infrastructure, or desire to invest in building one.

That’s why we’ve partnered with Clockwise — a production expert right here in Pittsburgh — to offer a vertically integrated merchandise service for our clients.

Here’s How It Works:

1. We design a catalogue of unique products
2. We design and develop the eCommerce shop to house them
3. We market the products to encourage sales
4. Placed orders are produced and fulfilled by Clockwise

Our First Shop: Pittsburgh Brewing

We’re excited to further announce that we’ve executed our very first vertically integrated shop for our friends at Pittsburgh Brewing Company.

• Check it out here

The current product line includes 24 products for Iron, I.C. Light, Mango, and I.C. Light Twist, all designed in-house by the Top Hat team.

The shop will soon also offer Old German and American.

What’s Next

We’re looking forward to offering this service to our partners.

We’re also currently working on our own Top Hat shop, which will live right here on our site. It will offer client goods, Top Hat merch, and plenty of fun surprises.

Stay tuned for more. But for now, go grab yourself the latest PBCo. apparel.