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Top Hat Reels in 4 Hermes Creative Awards

Top Hat brings home the gold with four Hermes Creative Awards spanning across various categories.

I’m thrilled and honored to announce that our work has been recognized with four Hermes Creative Gold Awards.

The Hermes Creative Awards — by the association of Marketing and Communication Professionals (AMCP) — is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies.

Here are the categories and projects that brought home the gold:

Emerging Technologies/Website Design and Development

Project: Top Hat Website Redesign

We underwent a total website overhaul recently redesigning the website from the philosophy and ground up. This project was a milestone for us because we got to apply a trove of lessons learned from strategically developing websites for our clients.

  • If you haven’t already, I’d recommend taking a behind-the-scenes look at the redesign process. It’s a great peek into what goes into a website redesign.

E-Learning

Project: The Secrets of Power Pitching

Myself and my good friend and colleague Jason Mollica—president of JRM Comm—launched The Secrets of Power Pitching in early 2016. The Secrets of Power Pitching is a 21-video-lesson course that walks through media pitching from idea to research to preparation to pitching to following up.

secrets-of-power-pitching-product

Our goal was to not only create in-depth content, but to house it in an innovative portal. We developed a training portal with unique user access, lesson tracking and easy navigation through the lessons.

my-course-overview

Full Company Branding

Project: GoodGuyFitness Brand Design

Matt Hardy is an ISSA certified fitness trainer and specialist in fitness nutrition. His approach to fitness is direct, simple and proven by results. He doesn’t just preach the mantra of balance and “baby steps.” He lives it day in and day out.

good-guy-fitness-branding-design

Matt brought us on to launch his personal brand. We built GoodGuyFitness from name to cultivated story to visual identity to digital destination.

goodguyfitness-brand-logo

  • You can check out this project in further depth here

Logo Design

Project: Inbound Agency Journey

On the Inbound Agency Journey co-hosts Andrew Dymski and Gray MacKenzie interview leading inbound marketing agency owners and key influencers from around the world to help agency owners build better agencies.

The goal of this project was to create an eye-catching, iconic identity while remaining consistent with the DoInbound brand.

  • You can check out this project in further depth here
Ben Butler, APR

About Ben Butler, APR

The founder of Top Hat. Business Times 30 Under 30, Incline Under 40 Communicator, North Allegheny Under 40 Distinguished Alumni, PRSA Entrepreneur of the Year and one of Spin Sucks' Top 10 PR Pros to follow.

Iron City Beer Named #1 Best Logo Evolution of 2020 by Brand New

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