Trinity Door Systems wanted to create a mark to celebrate an impressive milestone — 30 years in business. After a quick review of their existing logo, we saw an opportunity to cleverly integrate the number 30 without losing the sprit of brand.
The biggest surprise we had when working with Trinity was the commonalities we share with a thirty-year-old automatic door system company. They work extremely hard and have fun doing it. Their culture is rich with tight relationships and laughter – usually at each other’s expense. In the first few minutes of working with Trinity, their passion for what they do became apparent.
Our project started off as a straight-forward pamphlet with a standard timeline and statistics, but it was too personal to be communicated with some clean typesetting and photography. We came back with a completely transformed concept, complete with a unique folding pattern that simulates opening doors and an over-the-top, illustrative infographic that is full of inside jokes and impressive statistics.