Controlling the Water
The Water Control Corporation of Minnesota has been a trusted partner for commercial, institutional, and industrial water solutions since 1971.
When it comes to water, they engineer solutions to solve complicated problems.
Beyond a new website design, they called upon us to solve some complicated problems too.
Not only did it need to look modern and fresh, but it needed to deliver calculators and advanced algorithms to make selections from their catalogue of 12,000 model variables.
A Questionnaire to Right-size Your Equipment
The site centers around a questionnaire.
The conditional logic leads you through a set of data points.
Calculators to Get You Answers
Within the form flow are various calculators.
They help you get the answers you need for your next project.
Beyond that, they’re exceedingly easy for the WCC team to manage on the backend to enter the proper formulas.
Delivering Results with Auto Generation
Based on your answers, we use a set of calculations to query WCC’s master spreadsheet.
From it, it generates the right models, emails it to the customer and WCC’s engineers, and allows a perfect PDF generation.
Management is Glass Half Full
Managing it for WCC is a breeze too. All they need to do is upload the latest spreadsheet to the WordPress backend and the system does the rest.
Don’t Have Time? Save for Later
The questionnaire also has a “save for later” option, which emails you a link to continue when you’re able.
A Complete Partner Portal
The experience ties off with a comprehensive portal for WCC’s network of contractors.
With a login, they can access all of their results, print as PDF, and request more tests.
Informing & Educating Users at Every Step with Solid Marketing Pages
Beyond the technological backbone of the site, the project also challenged us with taking a complex legacy site and making it feel intuitive and easy to navigate.
We leveraged a series of cornerstone content pages to route each major buyer persona.
The pages also feature quick navigation points to sift through the depth of content quickly.
Customizing Residential Pages
The Residential side of the business dictated a different color palette. We added a simple toggle to the WordPress editor to allow any relevant pages to switch colors instantly.
A True Resources Hub
WCC has rivers of information available to prospective customers, customers, contractors, and more.
We took the volume of data and organized it by tabs and sub tabs for quick navigation.
Shopify to WordPress Integration
We set up our custom Shopify API to sync products to WordPress every 15 minutes.
Each product becomes a WordPress product, allowing the user to shop without ever leaving WordPress.
The cart then drops them at the Shopify checkout page to complete their purchase.
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