An Epic Merger
Wesley Spectrum and Family Services recently merged into Wesley Family Services in order to bring leading care and assistance to the greater community of Western Pennsylvania. Their collective efforts have a profound impact on those in the Pittsburgh area and surrounding communities, but it takes a great deal of work to bring people and programs together — especially when those programs serve such a wide gamut of ages and difficulties.
Those challenges, coupled with an aggressive deadline placed the Wesley Family Services website among be the greatest UI/UX challenges we’ve faced to date. We chose to meet it head-on.
Speaking to Users Directly
Bucking the trend of welcoming users with endless scrolling, we decided that speaking directly to WFS’s core audience was very important. We coupled a six tile, persona-based navigation with bold, hand-painted props in lieu of traditional icons. This unconventional approach is nested within a more familiar navigation structure, as key service areas rotate along side.
In the Making
Wesley Family Services is the embodiment of two of our Core Values: Distilled Disruption and Guts Guaranteed. The tendency in the social services industry is to follow a certain pattern of design and organization of information. We turned the model on its head, creating a captivating and unique design. It stands out and gets users directly to the services and information they need.
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