Businesses spend time and money on having their website designed and built only to forget about what happens when everything goes live. If you want to stand on a strong foundation with your new virtual presence, then it’s important to have a plan that involves hosting and caretaking.
What the Heck is Hosting & Caretaking?
To create a website, you need to components right off the bat: a domain name and a host. The domain name is the URL. For example, our’s is builbytophat.com. The domain name by itself is useless as there’s nothing behind it. The host is where the website’s critical files live. The domain is just the vehicle that gets you to those files.
We live in an era where “bargain hosting” has many fooled. $3-$5/mo. for fast, reliable hosting? If it sounds too good to be true — it is. In our experience with building and launching countless websites, the bargain hosts are always the worst choice in the end.
Caretaking is everything that happens after the website is launched. It’s an “aftercare” plan—the ongoing vanguard that only a human being with a sense and weathered eye can manage.
In the caretaking process, someone is there to keep an eye on up-time, security and updates. This kind of care is critical for WordPress websites, which may have Plugins that go out of date over time. Plugins must be updated along with the core files and versioning of WordPress to maintain performance and security.
Additionally, caretaking can include ongoing developmental hours. This time can be used for adding, tweaking and growing content. Not only is it necessary, but it’s strategic.
Why Premium Hosting and Caretaking is Important
Why should you invest in the combination of a premium host and caretaking package?
Loss of Revenue Due to Outage
Every business can benefit from premium hosting and caretaking, but online stores are at the highest risk of revenue loss when their websites don’t have an “aftercare” plan.
A prime example of this is the outage that happened in 2013 to Amazon.com when their site was down for forty minutes. In that short amount of time, Amazon lost roughly $5 million dollars.
It may not have been a big hit for Amazon, but for a smaller business, it could have a serious effect. If you don’t have hosting and caretaking, you may not know your website is down until you’re right in the middle of a drastic revenue loss. And when that’s the case, if you don’t have a talented partner or plan for getting the website back, you could be in even bigger trouble.
First of all, premium hosting will minimize downtime. With bargain hosting solutions, you can expect uptime only 85% of the time. While, premium hosts can guarantee a close to perfect 99.9% uptime.
A caretaker will also be on the lookout for issues that arise. If a website happens to go down, they are the first ones to spot any red flags. They are there to fix any bugs that may pose a threat. In addition, agencies have the ability to step in sooner than a customer or someone else. Threats can be serious, but with the right aftercare plan, you’ll have piece of mind and assurance that your website is well taken care of.
Site hacking is a problem. You may be thinking about how this can apply to you, but it can happen to anyone. Hackers will hijack sites in order to steal data, hold a website for ransom, inject their own pages into your content, exploit users., etc.
The right hosting solution can minimize vulnerabilities. That paired with a vigilant caretaker can reduce infiltration to a near—if not a—zero amount.
In order to keep you safe, an agency will take the right steps to make sure you behind a hardened shield of protection. They will backup your information by securing it to a remote server. This will make it easier to recover and get back online if the safety of your site is compromised.
If you find yourself in a site-hacking predicament without the help from an agency, you could be in more trouble. It’s best to look into your options and figure out the best way to secure your website.
Positive SEO Ranking
Perfecting your Search Engine Optimization (SEO) will give you an advantage over your competition — especially if you work at it. The content of your website plays a big role in how you rank on search engines, but it’s how those search engines work that can either be a good or a bad thing for you. If your website is offline several times, it can cause a big problem when those search engines are making an attempt to visit your website.
Another high factor is the raw speed of your hosting provider. Bargain hosting solutions don’t guarantee the fastest performance out of the gate. Even paired with the leanest website development, a shoddy bargain hosting plan can present speed issues. You are, after all, sharing space with countless other websites that can sap bandwidth at any given moment (which makes it so cheap).
Premium hosting solutions offer far better speeds out of the gate. This paired with a lean development will result in a faster website that serves users better and ranks higher.
Our Hosting & Caretaking
We’ve seen the detrimental and catastrophic effects of poor hosting solutions and a lack of afterplanning. We’ve decided to do something about it.
We’ve launched WordPress-optimized hosting and caretaking services to better serve the websites we develop and manage.
Here’s the low-down on what we bring to the table:
We guarantee 99.9% uptime. If downtime exceeds that, we will refund that month’s payment for each website effected.
Maintenance and Vigilance
We keep your WordPress version and Plugins up to date, ensuring everything works properly and nothing breaks.
SSL certificates are essential to high-SEO-ranking, secure websites. They can often be expensive though. With us, they’re free for every website and we’ll set the website to be fully compatible.
Every website has a staging environment. Changes can be pushed at request to the live website by our team—we’ll also ensure everything works properly on the live website.
All websites live on a hardened server. We also optimize all websites for maximum security, patching ongoing vulnerabilities as they occur.
Daily Backups and Restore Points
Backups and restore points so your important data is never lost. We can roll back upon request to a restore point up to 30 days back.
Less Work For You
It’s as simple as this — you will end up having more piece of mind with a backup plan should a problem present itself. When you aren’t protected, issues can snowball and create more of a pain for you. You have a million other things on your plate, why should you have to worry about this on top of everything else?
- Interested in our premium hosting and caretaking? Let’s chat