A Guiding Compass
BENN Marketing Solutions it the digital marketing arm of the Pittsburgh Post Gazette. Their added human touch to data-driven advertising spend decisions sets them apart, but their old site did a poor job of communicating their capabilities. It felt dated, cold and lifeless.
We gave their brand an identifiable visual direction by pairing their services with playful camping-themed illustrations to help tell the narrative of a customer’s journey working with BENN.