• Work.
  • What We Do.
  • About.
  • Contact.
  • Work.
  • What We Do.
  • About.
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  • Branding.
  • Strategy.
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OnTheRocks

  • Branding
  • Video
  • Photography
  • Website design & development
  • Strategy
  • Campaign
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  • Branding.
  • Strategy.
  • Crowdfunding.
  • Work.
  • What We Do.
  • About.
  • Blog.
  • Contact.

Branding

The product brand at hand? An at-home clear ice maker small enough to easily fit in the average civilian’s freezer.

We hinged the brand strategy on a tactile representation of the product.

It puts drinks on the rocks — so, we named it OnTheRocks.

The logo itself also reflected the end product’s context. Building a cube, we intentionally kept the inside transparent to allow backgrounds and images to clearly be seen through it — exactly like the ice.

OntheRocks Branding Design

On The Rocks. Off the Charts.

After creating a strong brand identity, we prepared an integrated marketing communications strategy. Our business objective was to raise $25,000 within 30 days via the crowdfunding platform Indiegogo. This vital funding would empower OnTheRocks to produce its first line of products.

The results? Well, they speak for themselves.

The moral of the story: a genius with an awesome product + a compelling brand identity + communications campaigning = outrageous success.

Iron City Beer

  • Branding
  • Packaging
  • Launch campaign
  • Commercials
  • Social media management
  • Website design & development
  • Photography

I.C. Light

  • Branding
  • Packaging
  • Advertising
  • Social media management

I.C. Light Mango

  • Branding
  • Packaging
  • Advertising

Necromancer Brewing Co.

  • Branding
  • Packaging
  • Website Design & Dev.
  • Photography

Pride Passport

  • Branding
  • Event Planning
  • Website Design & Dev.
  • Strategy
  • Photography
  • Content Creation

Hobbs Tavern + Brewing Co.

  • Branding
  • Packaging
  • Website Design & Dev.
Pittsburgh
105 Freeport Road
Suite D
Aspinwall, PA 15215
412-695-3153
St. Petersburg
2201 1st Avenue S
St. Petersburg, FL 33712
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