OnTheRocks

Branding

The product brand at hand? An at-home clear ice maker small enough to easily fit in the average civilian’s freezer.

We hinged the brand strategy on a tactile representation of the product.

It puts drinks on the rocks — so, we named it OnTheRocks.

The logo itself also reflected the end product’s context. Building a cube, we intentionally kept the inside transparent to allow backgrounds and images to clearly be seen through it — exactly like the ice.

On The Rocks. Off the Charts.

After creating a strong brand identity, we prepared an integrated marketing communications strategy. Our business objective was to raise $25,000 within 30 days via the crowdfunding platform Indiegogo. This vital funding would empower OnTheRocks to produce its first line of products.

The results? Well, they speak for themselves.