Flexible, Minimalistic Look and Feel
Talon Strong creates minimalistic, functional products that last the test of time. For this project, we sought to align the logo design with those two key principles.
The logo had to look great on a wide variety of applications, from the lifting straps, to backpacks, while maintaing a consistent identity from one to the next. This logo also had to work with the diverse variety of colors utilized by the Talon Strong brand including electric blues, vibrant pinks and bright greens.