Rob Jinks
Branding
Ideation
Rob needed a brand to communicate three things: a higher level of professionalism, the importance of capturing a moment that can never be genuinely recreated and a firm placement in the wedding space — all coupled with a personal charm. We explored several symbols and illustrations, but in the end, a classic hand-lettered script was the perfect embodiment.
In Action
The classic hand-lettered script differentiates Rob from the competition while allowing his photographs to speak for themselves.