Rustic brewery exterior with red barn-style building and outdoor seating surrounded by lush landscaping.

Hobbs Brewing Co.

Giving the People What They Wanted

We completed a comprehensive rebrand for Hobbs Brewing Co back in 2020. The effort evolved their full brand and packaging system.

In the spirit of integration, we expanded the brand to the digital realm. The site was rooted in the core packaging concept: splitting things in half.

Although it was a spectacular, award-winning UI, over time we learned something very important: the actual customers of Hobbs Brewing Co. were having trouble using it.

As a tourist destination with multiple locations in New Hampshire and Belize, the information needed better organized for the on-the-go traveler.

So we were happy to dive back in with our pals at Hobbs to give the people what they wanted: direct access to food and beer.

The site became A New Frontier for Craft Beer.

Craft brewery website design showcasing a floating building with modern architecture and serene waterfront views.

Putting Locations at the Center

To help people route immediately to their destination, we anchored the locations directly below the fold on the home page.

This new area created a quick navigation to the place, and the associated menus.

Hobbs Tavern website featuring a rustic brewpub design and essential visitor information.

Better Organizing the Beers

Since we launched the initial site, Hobbs’ portfolio and distribution footprint increased.

We created an organized beer page to highlight the categories of beer, their availability, as well as the Hobbs Belize products.

Craft beer cans displayed with vibrant designs and product descriptions for Hobbs Brewing Co. Display of two craft beer cans labeled LA FRESH and BEAR-ADISE with scenic backgrounds showcasing branding design.

Keeping Events Up to Date from Facebook

Breweries utilize Facebook events to spread the word about upcoming happenings.

We built a custom integration with Facebook’s Event API to automatically sync events and prevent double work.

The site also allows the Hobbs team to add custom events through WordPress, which are ordered appropriately by date.

The integration also is able to pull from their various locations, tagging and ordering them per location tag in the process for quick filtering on-site.

Event schedule for Hobbs Brewing featuring upcoming activities at The Hayloft tap room.

Shopify Integration, Too

Finally, to keep the latest products flowing from Hobbs’ Shopify subdomain without double work, we integrated into it.

The home page refreshes every 15 minutes with the latest goods.

E-commerce website showcasing apparel and drinkware products with a clean, modern design.

Live free or die:
Death is not the worst of evils

Craft beer display featuring award-winning bottles and cans on a rustic shelf.
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