What We Do That Other Pittsburgh SEO Companies Don’t
You’re looking for an SEO company in the Pittsburgh area. We know that because we optimized this post for searchers like you. Welcome!
You had a whole list to choose from and you chose us — so we’ll jump right in.
Here’s how we do SEO here at Top Hat.
1. We Guarantee Results
With SEO, there is no “try” — there’s only “do,” and do really well.
Here’s our perspective: until you’re on page 1 for keywords that matter, our work isn’t done.
We guarantee results because it would be a waste of your time and money if we didn’t.
2. We Don’t Overcomplicate
There are scores of companies out there deploying SEO tools, complex plans and consultations that are more fluff than substance.
Don’t pay for that extra stuff. Honestly.
The SEO process is simple.
- Evaluate the landscape.
- Research winnable keyword phrases your customers are searching.
- Find opportunities and fixes.
- Agree on the goal.
- Implement.
Once you’re on page 1, we evaluate. Well-orchestrated SEO is a combination of wins and careful maintenance — so we build a strategy to keep your industry authority and relevance fresh. Content creation is key.
3. We Tailor The Strategy To You
“Simple” doesn’t mean “leave steps out” — it just means being thorough where it’s needed.
Yes, there are some replicable processes and baseline foundations for SEO work. But every business and set of keyword phrases requires a unique approach. We identify a set of steps that, when executed, will guarantee first-page rankings for the keywords that matter.
4. We Know SEOs Love Saying “Page 1 Rankings”
We know it because we do, too.
Appearing on the first page of a Google search is vitally important for two reasons:
- People show a tremendous bias towards the first organic results they encounter. Not only are those results conveniently close by — searchers perceive them to be more relevant and more credible.
- An organic result is decidedly NOT an advertisement.
And by the way, a recent study showed that, of distinct search queries in Google, only 3.4% resulted in a click on an AdWords (paid) ad. We’ll let that speak for itself if you’re considering Paid Search as an alternative to improving your organic traffic.
5. We Focus on Keyword Relevance
But the truth is, anybody can get a page 1 ranking — so keyword relevance is vital.
Take us, for example.
If we wanted to, we could work some SEO magic and get ourselves a first-page spot in the Google results for “extreme philodendron care.”
Heeeere’s Bobby.
If all went as planned, every hardcore plant dad searching for advice on his ailing philodendron would see Top Hat right at the top of the page.
A page 1 ranking. Success!
(Not a success.)
Obviously, there’s a problem here.
We’re a marketing and branding agency. No one searching for “extreme philodendron care” is looking for what we have to offer.
So, you get it — a first page ranking for an irrelevant keyword phrase means nothing, and does our business no good. All this to say: we identify and target the right keyword phrases so you attract qualified traffic. Qualified traffic leads to converted traffic — and that means SEO has done its job.
6. We Roll With The Punches
Google’s search algorithm changes all the time — and by all the time, we mean between 500 and 600 times a year. While most of those changes are small, every so often an update comes along and prompts the need for some strategy adjustment.
But we aren’t into content spinning, link buying or other attempts to improve rankings inauthentically, which is the stuff Google typically targets when a major update comes along. Safety (and good practices) first.
7. We’re Happy To Prove Our Methods Work
We were our first SEO client and we’re pretty pleased with the results. Not so long ago, 90% of our business came directly from our efforts to rank high for strategic keywords.
Now, we make a habit of blowing up our clients’ businesses with results-driven, strategic SEO know-how.
Ready to make some magic? So are we.