We’ve seen them plastered all over Facebook, Twitter and Instagram. The post that makes you cringe for the person that posted it; the photo that is not very flattering (or professional). Social media pitfalls are more common than we’d like to believe. In what seems like every day, a person or brand hits enter on the keyboard and sends something into the social space that should not have been posted.
As public relations and marketing professionals, it’s up to us to make certain these pitfalls do not happen. Over the years, I’ve had a chance to come up with a few thoughts on how to avoid certain pitfalls. As I’m apt to say at a speaking engagement, Twitter chat, or in person, I would rather you be last and right with your social posts, than first and wrong.
Social media is unforgiving when you’ve posted something totally wrong. Here are five ways to make sure it doesn’t happen to you.
Over Posting to Social Networks
We’ve all seen this. Someone thinks if they retweet enough on Twitter or like and share on Facebook, they’ll be considered an engager. Wrong. Retweeting strategically and smartly, as well as conversing on Twitter is the way you show your worth. On Facebook, you don’t need to share every video that is funny or post every inspirational saying known to the world. Use your social networks as a way to let people know who you are and why they should get to know you better. [Read more…] about Guest Post: Gotcha! Social Media Pitfalls and How to Avoid Them