It’s 8:00 a.m. on a Monday morning. You have the day off (lucky you). With your coffee in hand you turn on ABC to watch your favorite early morning talk show.
There, on the screen, is a famous celebrity talking about their latest film, charity work or product line. What you may not realize is that behind the scenes of that appearance, there is a publicist who worked laboriously, and strategically, to get their client daytime exposure.
Now, you may be wondering what a publicist does exactly. In order to tell you what they do, we have to first define the word publicist.
Publicists Deal with Public Persona
A publicist is a person who is experienced in the world of public relations.
They represent their clients by managing media relations, scheduling interviews, organizing and managing social media as well as other digital assets and advising on conflict resolution (usually when their client gets caught on camera doing something stupid).
Their main focus is to strategically manage the public persona of their clients. [Read more…] about Publicists: Who They Are and Who They Represent