Imagine this is you.
You need a new website. Or, you’re taking steps toward a redesign. Maybe you want to switch your website over to WordPress.
So you do a quick search for Pittsburgh website developers. They’re everywhere! They’re crawling out of the floorboards. Half of them aren’t even really in Pittsburgh, but they do look reputable.
So why the hell should you choose us?
Besides the fact that we’re actually based here, it’s because we’re probably the best WordPress website developers in Pittsburgh.
1. We design from scratch
A common misconception about WordPress: it’s a pick-a-template-and-go sort of deal. Or, “WordPress is just a blog tool.”
In fact, WordPress is a powerful content management system (CMS), and we use it to build nearly all of our websites.
Not only is it infinitely customizable and accommodates nearly any functionality (meaning, we can design and build some pretty cool stuff), it’s one of the most user-friendly content management structures out there.
Nearly any functionality, you say? We haven’t seen its limits to date, and we’ve sure tried. We haven’t just built websites either — we’ve utilized WordPress as a bleeding-edge browser-based app platform. Like:
- Single-sign-on product documentation guide portals for international softwares
- HIPAA-compliant classroom learning portals for mental health organizations
- Our full in-house suite of sign-off forms, client reports and market research survey propagation tools
Not to mention we’ve made some consumer-facing marketing websites do ridiculous things, like:
- Fully integrate data with SalesForce and Pardot, and
- track geographic locations to serve localized content.
That Framework, Though
Our WordPress websites are built on our own WordPress framework. This ensures a foundation for clean code, search engine optimization and seamless core updates for security.
Our Designers Try To Kill Us with Creativity
Finding a WordPress developer isn’t difficult. What’s tricky is finding a developer with a team of designers behind him/her to make your website not only functional, but aesthetically sound, maintainable over time and uniquely fitted to your objectives.
We have both the development and the design on our team. In addition to some of the best WordPress talent in Pittsburgh, Top Hat has three classically-trained designers, including a brand specialist, an illustrator and a creative director.
The benefit to our clients: websites that are striking, effective, and insanely easy to manage from the backend.
2. We build for SEO
It’s tempting to address SEO as a monolith, but the fact is that ranking well for SEO is 50% the way the website is built — not just in the way keywords and metadata are handled.
- Wrong HTML structuring? Your SEO drops down a point.
- Slow loading times and poor performance? Your SEO drops down a point.
- Wrong content structure and mapping? Forget SEO — you’re in big trouble.
And because we specialize in helping blowing up our client’s business with SEO, we develop websites to do so from the outset.
3. We have the experience
Everybody says that. But when we say “experience,” we mean more than just time spent developing.
We’ve Built Over 100 WordPress Sites
As a small team of 6, we have the ability to be creatively flexible with each web project.
We’ve built over 100 unique WordPress websites in our short 5 years in business — ranging from simple and straightforward to structurally complex (and sometimes full of hidden treasures).
Some of them have even won awards. Just sayin.’
No Crutches — Actual Development
Some WordPress Plugins are useful, but they can’t take the place of bonafide custom development.
We develop and leverage WordPress Plugins as added value for things that are truly best left to them, rather than using them as a crutch. Those use cases are minimal and limited.
Just to give you an idea — our typical website utilizes 3 Plugins or less, while competitors are often relying on 25 or more.
4. We Accept Encourage a Good Challenge
New clients will sometimes come to us saying: “We know we’re just a financial company. This won’t be the most exciting project you’ve ever worked on.”
We’ve worked with 30+ industries to date. Taking creative risks and diving into the unknown are two things we value highly, and that applies to the projects we take on and the industries we tackle.
We’ve build WordPress sites for:
- The fifth largest owner of regional malls in the United States
- Online publications
- Behavioral and mental health services
- The fastest-growing regional brewery in the U.S.
- A custom fabrication shop
- and more.
If we stuck to just one industry vertical, we wouldn’t be very good. We definitely wouldn’t be where we are today, offering to build you the best WordPress website you’ll ever see in your life.
5. We Go for the Good Fit
Opportunities to build some incredible (shall we say award-winning?) things are found in every industry. We use WordPress for our websites and more because it gives us the ability to produce the highest-quality work for our clients in every capacity.
We already know WordPress is a good fit for the things we develop — and we love a good fit.
Before we take on a project, we make every effort to be sure we’re the right fit for your company and your goals. When we vibe, the magic is inevitable.
Want to chat about designing and developing a killer WordPress site? Say hi.