number one^*
craft beer branding agency in America

*According to Google. If you need more proof, scroll.

Since catapulting into beer in 2017, with our award-winning “Will Work for Beer” Campaign, it’s become a way of life.

We've clocked in over 2,000 unique beer designs for breweries from sea to shining sea. Our robust skill-set allows us to start at branding, continue through web and implementation, and even go as far as product development.

Top Hat founder Ben Butler received his Certified Cicerone® designation — the beer industry’s equivalent of a Sommelier — in 2019 and encourages all members of the team to be extremely well-versed in beer styles and their associated flavors.

To top it all off, Ben also owned a craft brewery in Pittsburgh from 2020 - 2024 called Necromancer Brewing. The brewery was named one of Pittsburgh's Best Breweries by Hop Culture, City Paper's People of the Year, and brought in multiple awards including GABF. Through that experience he brings a real-world perspective to the leadership of every project we take.

2000

unique beers designed

for 18 regional breweries across the US

4000

total skus

including any kind of package imaginable

0001

on staff certified cicerone

and the only design agency with one

Scroll and See a Sampling

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What
We DO

Everything your brewery needs.

01.

Research

Quantitative and qualitative solutions to identify your audience, validate your product, and create a strong bedrock for your brand.

Learn More

02.

Branding

Building cohesive brands through an array of design, creative, and multimedia.

Learn More

03.

Web

Pixel-perfect designs, scaleable digital ecosystems, and advanced development capabilities for any challenge.

Learn More

04.

Strategy

Accredited integrated marketing, advertising, and communications.

Learn More

05.

Execution

Daily assistance, on-demand services, and tactical implementation.

Learn More

Our Services

Our Clients

Breweries from 500 to 500,000 bbls.
Industry staples from media to touring.

Explore the Work

3 Floyds Brewing

Necromancer Brewing Co.

I.C. Light Mango

Hobbs Tavern + Brewing Co.

Reuben’s Brews

Pages: 12

Every send is curated by our Founder Ben Butler with well-thought industry insights from an all-star, and ever-growing, cast of award-winning beer experts.

Stuff
WE Won

A fridge for the beer. A shelf for the awards.

Inven

Top 24 Craft Beer Marketing Agencies

2022

Ceros

The Best Looking Beer Cans in the World: Old German

Expertise.com

Best Web Developers in Pittsburgh

2022

Ceros

The Best Looking Beer Cans in the World: Mothers Brewing Materfamilias

2022

Ceros

The Best Looking Beer Cans in the World: Necromancer Cold Feet

2021

Craft Beer Marketing Awards

Gold — Best Logo Design / Unique

2021

Craft Beer Marketing Awards

Gold — Best Can Design / 32oz Crowler

2021

Craft Beer Marketing Awards

Gold — Best Bottle Design / 22 – 26oz

PRSA Pittsburgh Renaissance Award

Reputation Management: I.C. Light

PRSA Pittsburgh Renaissance Award

New Products and Services: I.C. Light

Craft Beer Marketing Awards

Gold – Best Bottle Design 22oz, 25.36oz (750ml)

PRSA Pittsburgh Renaissance Award

Promotional: I.C. Light

PRSA Pittsburgh Renaissance Award

Multimedia: I.C. Light

PRSA Pittsburgh Renaissance Award

Content Marketing: I.C. Light

PRSA Pittsburgh Renaissance Award

Best in Show: I.C. Light

2020

Addys

Silver Addy - BBIS Beer System Design

2020

Addys

Silver Addy - IC Light Sport Schedule Posters

2020

Addys

Silver Addy - Leaf Website

2020

Addys

Silver Addy - Leaf Website

2020

Ceros

30 Best-Looking Beer Cans in America: Reuben's Brews Double Crush

Craft Beer Marketing Awards

Gold – Best Website Design, Best Design

Craft Beer Marketing Awards

Gold – Best Logo Design Typography

Craft Beer Marketing Awards

Gold – Website Design, Best Use of Video & Photography

Craft Beer Marketing Awards

Gold – Best Can Design 16 oz, 19.2 oz

Craft Beer Marketing Awards

Platinum – Website Design Best Showcase of Beers

2020

Somewhat Creative

31 of the Best Made Websites from August 2020

Hop Culture

The 20 Best Brewery Websites of 2020 - Reuben's Brews

Brand New

The Best in Logo Evolutions (#1) - Iron City Beer

2020

Brand New

The Best in Packaging (#4) - Iron City Beer

2020

Brand New

The Best (of 2020) (#6) - Iron City Beer

Craft Beer Marketing Awards

Gold – Marketing Wild Card, Best Brewery Rebrand

PRSA Pittsburgh Renaissance Award

Video: "Make it Pittsburgh-er"

PRSA Pittsburgh Renaissance Award

New Products & Services Communications: Iron City Beer

PRSA Pittsburgh Renaissance Award

Content Marketing Campaign: Iron City Beer

PRSA Pittsburgh Renaissance Award

Video: "We Were There"

PRSA Pittsburgh Renaissance Award

Social Media Campaign: Iron City Beer

PRSA Pittsburgh Renaissance Award

Integrated Marketing Campaign: Iron City Beer

AIGA PGH 365

Design Excellence: "The Story of You and Your Financial Data"

PRSA Pittsburgh Renaissance Award

Video: "It’s Different, Like Always"

PRSA Pittsburgh Renaissance Award

Photography: Iron City Beer

PRSA Pittsburgh Renaissance Award

Reputation Management: Iron City Beer

PRSA Pittsburgh Renaissance Award

Reputation Management: Iron City Beer

PRSA Pittsburgh Renaissance Award

Influencer Relations: Iron City Beer

PRSA Silver Anvil Award of Excellence

Integrated Communications > Consumer Products > Food and Beverage

AIGA PGH 365

Design Excellence Gold: Leaf Shave Website

AIGA PGH 365

Design Excellence Gold: Iron City Beer

AIGA PGH 365

Design Excellence Gold: HopFly Cans

AIGA PGH 365

Judge's Choice: Iron City Beer

AIGA PGH 365

Best in Show: HopFly Cans

Ceros

30 Best-Looking Beer Cans in America: HopFly Beer Cans

PRSA Silver Anvil Award of Excellence

Marketing > Food and Beverages

PRSA Silver Anvil Award

Reputation/Brand Management > Companies With Sales Up to $50 Million

Hop Culture

The 20 Best Beer Label Designs of 2019: Lord Hobo's Project Baccarat

AIGA PGH 365

Design Excellence: The Motherhood Rebrand

PRSA Pittsburgh Renaissance Award

PRSA Pittsburgh Renaissance Award

PRSA Pittsburgh Renaissance Award

Reputation Management

PRSA Pittsburgh Renaissance Award

New Products & Services Communications

PRSA Pittsburgh Renaissance Award

Media Relations

PRSA Pittsburgh Renaissance Award

Digital Campaign

PRSA Silver Anvil Award

Marketing > Professional Services

PRSA Silver Anvil Award

Brand Management > Companies With Sales Up to $50 Million

2017

WebAwards Outstanding Website

Website Development

2017

Hermes Creative Awards — Platinum

Website Development

2017

Hermes Creative Awards — Platinum

Website Development

2017

Hermes Creative Awards — Gold

Website Development

CSS Nectar Site of the Day

Website Development

CSS Nectar Site of the Day

Website Development

2017

Awwwards Honors

Website Development

2017

Awwwards User's Choice

Website Development

2017

Awwwards User's Choice

Website Development

Expertise.com

Top 20 Ad Agencies in Pittsburgh

Three Best Rated

Top 3 Advertising Agencies in Pittsburgh, PA

2016

Hermes Creative Awards — Gold

Branding

Feedspot

Top 100 Branding Blogs on the Planet

Are you not entertained?

New project? Question? Compliment? Let’s chat. New project? Question? Compliment? Let’s chat.